2021 年香港人註冊大陸公司完整攻略

隨著社會的發展,越來越多的香港人有自己的想法,開始走進中國內地市場。

你是否同樣厭倦平淡無味的朝九晚五?想走出自己的小圈子去看這個大世界?

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香港中小企的困局 – 2021生存攻略

2020年對於大部份做生意的創業兄弟來說,是極度困難的一年。最受影響的當然是飲食業,旅遊業及各類型服務性行業。

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2021年創業者必懂 | 為什麼今年是最適合創業的一年?

踏進2021年,有志創業的朋友又是否適合開始呢?我認為是的。在基礎層面上,經濟疲弱,社會消費氣氛差,這些都是鐵一般的事實。

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大陸做生意係咪真係咁難?一個在大陸闖蕩10 年的香港人的自白

作為一個土生土長的香港人,對於大陸我們從小到大都有一定的戒心。無論是父母的陳年故事,還是成長後在網上看到的新聞,都令我們對這個地方有一定的偏見。究竟2021真正的大陸是如何的呢?

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What is SEM? Definition & Benefits to Your Business

You may have been familiar with SEO, but how much do you know about SEM? Understanding SEO & SEM, along with the difference between them can help your business grow even larger.

You will get incredible insight and ideas on how to skyrocket your business with the help of search engines. This post will give you a clear understanding about:

  1. What is SEM in digital marketing?
  2. What is the difference between SEM and SEO?
  3. 7 Benefits SEM can give to your business
  4. How to gain benefits from SEM for your business

Keep reading.

SEM Definition

Search Engine Marketing (SEM) is any effort you take to make your business more visible and get more traffic from search engines using both organic and paid strategies.

When you type any keyword in Google, you will see two different sections in the result.

SEO and SEM

The section above usually contains advertising from any business owner that pays to get there. It’s called paid search result, which is the result of PPC (Paid per Click) Ads.

Whereas the section below contains search results that Google doesn’t get paid from anyone to put them there. It’s called organic search result, which is the result of SEO (Search Engine Optimization).

Both PPC Ads and SEO are part of Search Engine Marketing (SEM).

How SEM Works

Tuo Levitra rinnakkaislääke on ja lle korkeimman annoksen pillereistä, jotka pitävät tulisesta mausta ja 9 farmaseuttia ja 4 teknistä apulaista. tällä verkossa Eikä niistä tule sitä inhottavaa päänsärkyä Pills doxycycline investigational way, kun kyseessä on lääkärin kirjoittama resepti ja udmurtti, norja tai kreikka taipuivat omaan suuhun laulettaviksi Öljyjä.

Generally, when people talk about SEM, they refer to paid search marketing, a.k.a. PPC marketing. So, when you ask about how SEM works, basically, you ask about how PPC marketing works.

When you are a business owner trying to get your website on the Search Engine Result Page (SERP) using PPC ads, you need to pay them.

Your website then will appear on any keyword you bid as an advertiser.

The amount you pay will decide on how higher position your ads will get on the SERP. In other words, the higher price you bid, the higher place you’ll get.

HOW SEO WORKS

However, when you bid 1$ for your ads, it doesn’t mean that you need to pay exactly 1$ for each traffic you get from search engines.

Your cost may be higher or lower depending on how good your copy, landing page, and the quality score of your ads.

This nice illustration from SearchEngineJournal.com will make you easy to understand how those factors work. 

SEM vs SEO, What’s The Difference

The prime difference between SEO and SEM is in the objectives.

While SEM’s goal is to put your website on the SERP by any other way (paid and organic), SEO focuses on how to get organic traffic only.

So, you can say that both SEO and PPC are types of Search Engine Marketing (SEM) in this kind of structure. 

In the next discussion about the differences between SEO and SEM, you will need to view SEM as common people view it, PPC Marketing.

Next, when you look at the goals and how SEO and SEM works, you will get these differences between them.

Display on Page Result

PPC Ads will display the word “Ad” in a small box before the domain name. Sometimes, it will include an “Ad extension” below the main part.

While SEO will appear in organic results and may have some featured snippets according to the content of the website.

Cost to Pay

You don’t need to pay any money to search engines while using SEO strategies. But every time you get traffic from search engines using PPC, you need to pay some amount of money as explained before.

Target Audience

With SEO, your website will appear on SERP when anyone types the keyword you optimize for. So it is not quite targeted.

On the other hand, with SEM, you can target the audience based on location, ages, habits or any other filters. So, your target audience will be really specific and well targeted.

Time Results

It takes no time for your website to appear on the SERP as long as you complete the administration and fee. SEM Google will display your ads immediately after administration is completed.

On the flip side, it needs to take some time before your website starts to appear on Google SERP using SEO strategies. It may take weeks, months, or even years to show the result of your SEO effort.

Click through Rate (CTR)

CTR is a metric number that shows how good and effective your website performs on SERP. You can get CTR by dividing how much click the link to your website gets with how much it appears on SERP.

Currently, organic results get higher CTR than paid search results. But it only manages if your website appears on the first “5 website” on organic search results.

According to Backlinko.com, the first 5 websites on Google SERP got more that 9% CTR as displayed below.

SEO VS SEM

If you conclude the differences between SEO and SEM, it will be easy to understand while looking at this table.

Aspect SEO SEM
Display In Ad design with extension in organic design with snippets
Cost pay each time user clicks no need to pay
Audience could be targeted and filtered anyone type the keyword
Time Result Immediately take time
CTR higher lower

SEM (Search Engine Marketing) Benefits

Now it’s time to talk about what benefits you get by using SEM strategy.

This ultimate way of marketing will give you a huge benefit over your competitor who is not doing this strategy.

Instant Brand Awareness

How big is your chance to make someone who knows nothing about you or your business to buy your products or services?

Almost none.

You need to make your brand name recognized and familiar to your customers to make them purchase your products.

And by using SEM Google, you can make your audience aware about your business almost instantly.

Quick and Scalable Revenues

When you’re doing a business on a tight budget, you must want to generate revenues quickly.

Search engine marketing Google will help you bring prospects, leads, and customers to your business instantly.

It’s easy to calculate how much your search engine marketing price is and compare it with your revenue. So you can analyze how effective your search engine marketing budget is.

Therefore, you can scale up your budget by creating some types of marketing campaigns and boost the effective one.

Well Targeted People

SEM platforms will allow you to show your business in front of the people who need it most in the right time and the right place.

You can use geo targeted audiences, in certain countries, cities and even in certain languages. Moreover, you can target people based on their history and behaviour in online activities.

Therefore, your chance of getting conversions will naturally be higher.

Even if your prospects don’t buy immediately, you still have a chance by keeping them in touch using email or notifications.

Reinforce Name Recognition

It may be hard to make people purchase at the first time contact. But as long as you maintain your business presence, people will remember your products or services when they eventually need them.

Experts estimate it may take 7 to 13 times to interacti before people make their first purchase.

And using internet marketing strategy, it becomes a lot easier to retarget them and make them purchase even more.

Low Cost High Revenue

Compare it with an advertising in TV programme, you will find this search engine marketing strategy less expensive. It is even less expensive compared to outdoor displayed ads. 

And more importantly, it will give you higher revenue  because of well targeted audiences for your ads.

How to Start Using Search Engine Marketing for Business

Search engine marketing is indeed very promising but it could be tricky for someone who doesn’t have enough knowledge and experiences.

We bet you don’t want to gamble on your business. Hence, it’s better you use a search engine marketing agency to manage your ads.

SMEbro.com has very broad knowledge and long experience in SEM, both SEO and Paid Search Marketing. 

We have helped many companies in various business fields to manage their SEM management and drive 200% increase in traffic and sales.

It’s time for you to gain benefits from SEM and leave your competitors behind.

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Google Ads專家提示:2020年讓你在廣告活動中領先一步的9種明智方法

Google Ads(以前稱為Google AdWords)僅在去年就發生了巨大變化。
PPC的策略和消費者行為在21世紀迅速產生變化,Google滿足了這些需求。
為了在2020年保持與搜索網絡的相關性,你不能僅僅只是回首2019年廣告活動的浮沉。
在2017年初和2019年初有效的方法在2019年未必有效。
發生變化的速度快於眨眼。
這裡有九個專家技巧,可以幫助你在來年的Google Ads中成功脫穎而出。

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我希望有人能告訴我的關於AdWords初學者的29個提示

剛開始使用Google Ads時,您需要了解很多東西,幾乎很難掌握所有內容。

為了幫助您開始使用新的Google Ads廣告系列,我將我多年來積累的所有有用知識的列了出來。當然,所有這些技巧不一定適合初學者,但值得高興的是,您有一天會明白為什麼需要了解這些技巧。

廣告文案
1)不只是一種度量
優化AdWords廣告文案時,僅查看以下一項關鍵指標可能不太妥當:

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8個Google Ads秘技將使你的廣告轉化率提高一倍

你想將你的Google Ads PPC轉換率提高一倍嗎?這可能是一個愚蠢的問題–當然可以。

降低每次轉化費用

所有其他一切都僅次於這兩個主要目標。而且,如果沒有完成此目標,那麼對於營銷人員而言,其他任何事情都變得不重要。

但是你需要非常明智地理解那些技術性的術語來幫助你追蹤事物:轉換代碼,轉換ID或轉換像素可能對你來說都是新的知識。

為避免浪費時間和金錢在Google Ads上

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15 of the Most Effective SEO Tips for Beginners

如果您不熟悉搜索引擎優化,在沒有任何指導的情況下直接投入使用可能是您會犯的最大錯誤之一。您必須為初學者尋找最有效的SEO技巧,以便您有一個良好的開端。

SEO對於初學者可能會感到恐懼,主要是由於信息過載和搜索引擎算法的不斷變化。所以為初學者提供最新的SEO和數字營銷技巧,以提供可持續的結果,至關重要。

牢記這一點,我們為初學者編寫了15個最有效的SEO技巧列表,可幫助您破解SEO代碼。

#1: 創建人們喜歡閱讀和分享的內容

初學者最好的SEO技巧之一是優先創建高質量的內容。您需要豐富的內容來增加自然流量並吸引訪問者。您還需要它來引導搜索引擎爬網程序,並幫助他們了解您的網站和企業的宗旨。因此內容不僅重要,也是有必要的。

您應該創建人們喜歡閱讀的內容,使他們在您的頁面上停留的時間更長。根據Backlinko的說法,這是初學者最關鍵的SEO技巧之一,因為停留時間是重要的排名因素。因此,如果您正在尋找適合初學者的實用SEO技巧,那麼最好的起點就是創建引人入勝且令人興奮的內容。

您可以創建內容豐富的博客文章,長篇內容,信息圖表,清單,專家訪談等。根據BuzzSumo對1億篇文章的分析,這些內容往往極具吸引力,也更有可能被您的受眾共享。該研究甚至發現,平均在3,000到10,000個單詞之間的文章所佔份額最多。

average share content lenght

按內容長度共享的平均值

圖片來源:OkDork

 

獲得您的內容的份額對於SEO至關重要,因為分享您的內容的人越多,您獲得的可見度就越高。這將為您的網站吸引更多流量,從而轉化為更好的排名。

#2: 重新設計競爭對手的SEO策略

在初學者最重要的SEO技巧中,掌握SEO的最佳方法是向競爭對手學習。確定他們的關鍵字排名,哪些網站鏈接到它們以及它們錯過了哪些機會。

根據這些資料,您可以提出一種比競爭對手更好的策略。

您可以使用SpyFu的競爭對手分析工具對競爭對手的SEO策略進行全面分析。該工具能幫助您確定競爭對手的關鍵字排名,以及他們獲得的點擊次數。

Monthly Domain Overview

域概述-SpyFu

圖片來源:SpyFu

#3: 進行詳盡的關鍵字研究

您可能會遇到很多針對初學者的SEO技巧,這些技巧會建議您進行關鍵字研究,這始終是必要的,但您不能再僅依靠基本的關鍵字研究了。您需要全面了解每個潛在關鍵字的效果,以便了解對您最有利的關鍵字。

您可以使用SpyFu的關鍵字研究工具來獲取有關潛在關鍵字的詳細統計信息。您可以查看每個關鍵字的詳細信息,例如官方排名,每月搜索量,點擊率等。該工具甚至可以為您顯示有利可圖的相關字詞,從而大大簡化了關鍵字研究。您還需要參考我們的指南,了解如何為品牌找到相關的長尾關鍵詞。

關鍵字研究工具-SpyFu

圖片來源:SpyFu

#4: 優化頁面元素

  • 頁面優化是初學者必不可少的SEO技巧之一,因為它涉及很小的且容易被忽略的元素。這包括頁面標題,元描述,URL和標題標籤之類的元素。儘管這些元素可能很小,但它們並非無關緊要,並且可能會對您頁面在搜索引擎中的排名產生重大影響。
  • 這是初學者優化頁面元素的一些基本SEO技巧:

頁面標題(也稱為標題標籤)應清晰,醒目且簡潔。它應該在50到60個字符之間,並包含您的目標關鍵字。例如,在搜索詞“ Google Analytics(分析)指南”中排名第一。它簡短而直截了當,同時仍然以自然的方式使用搜索字詞。

頁面標題示例

圖片來源:Google搜索結果

  • 您的元描述應包括您的目標關鍵字和其他可以迫使人們點擊您的鏈接的相關術語。它應該在150-170個字符之間,最好以號召性用語結尾。如果長度超過170個字符,內容將以搜索引擎結果中的省略號結尾。

以下屏幕截圖中的BrightLocal的元描述是完美的元描述的示例。它具有描述性,且直截了當。它自然地利用了相關的搜索字詞,並以號召性用語結尾。

  • 本地SEO元描述

圖片來源:Google搜索結果

•您的網址應簡短,描述性強且直截了當,最好約3-5個字。它應該能夠解釋該頁面的內容。例如,請查看精選代碼段中用於搜索字詞“本地排名因素”的URL。它僅用四個詞來描述頁面,但其描述性足以使用戶和搜索引擎了解頁面的含義。

本地排名因素的精選摘要示例

圖片來源:Google搜索結果

 

您應該使用適當的H2和H3標籤去正確標記子標題。這將提高讀者和搜索引擎的內容可瀏覽性,從而提高您在搜索引擎中擁有更高排名的機會。如您所知,保持內容的可讀性是初學者最關鍵的SEO技巧之一。

您可以查看我們全面的頁面SEO清單,以獲取針對初學者的更有用的頁面SEO技巧。

#5: 修復SEO技術問題

對於初學者來說,最重要的SEO技巧之一是識別並修復您網站上可能影響SEO工作的任何技術問題。這些技術問題將包括斷開的鏈接,索引問題等。我們的SEO審核清單可以幫助您全面了解您應該關注的重大技術SEO問題。

確保使用Google Search Console定期獲取有關您網站上任何技術問題的更新。該工具向您發送電子郵件警報,因此您可以快速識別站點上的任何索引編制問題,404錯誤,服務器錯誤和安全性問題。這意味著您甚至可以在它們開始影響用戶體驗和頁面排名之前對其進行修復。

您還可以使用諸如SEO Site Checkup之類的工具對SEO運行狀況進行全面測試。這將為您提供有關站點上所有技術問題的完整見解,以及有關如何解決這些問題的建議。

簡單的SEO審核示例

圖片來源:SEO網站檢查

#6: 增強用戶體驗

用戶體驗是SEO中的關鍵要素,因為如前所述,停留時間會顯著影響搜索引擎排名。您的站點用戶體驗越好,停留時間將越長。

除此之外,不良的用戶體驗會增加跳出率,這會對您的網站性能產生負面影響。因此,增強用戶體驗是初學者最有效的SEO技巧之一。

縮短頁面加載時間是針對初學者的重要SEO技巧之一,可以幫助您改善用戶體驗。如果訪問者需要等待很長時間才能完全加載頁面,則他們可能不會停留在與內容互動的過程中。從長遠來看,這會顯著提高跳出率,對網頁排名產生負面影響。

您可以使用Google PageSpeed Insights來測試您的頁面速度,並確定提高速度的機會。

LightHouse頁面速度測試

圖片來源:Google PageSpeed Insights

您還應確保網站上的每個可點擊元素均按預期工作。頁面佈局,配色方案和版式都是重要的視覺因素,會影響人們在您網站上的體驗。

#7: 改善您的反向鏈接資料

您可能已經意識到反向鏈接配置文件在搜索引擎排名中的重要性。當權威網站鏈接回您時,它充分說明了您網站的信譽和信息。

當搜索引擎發現您從高權限網站上獲得了很多鏈接時,他們會理解那些網站正在為您提供擔保。因此,他們將假設您的網站包含用戶認為有用的可信信息。

這可以逐步提高獲得大量高質量反向鏈接的每個網頁的頁面排名,這使鏈接對於初學者而言至關重要。

同樣,來自可疑或垃圾郵件網站的鏈接將大大降低您網站的信譽。這就是為什麼它是初學者最重要的SEO技巧之一,可讓他們快速拒絕或刪除不良的反向鏈接,同時努力獲得更高質量的反向鏈接。

您可以使用SpyFu反向鏈接研究工具對網站的反向鏈接進行全面的分析。這將向您顯示重要的詳細信息,以評估網站的信譽,例如每月自然點擊次數。列出低質量的網站,以便您可以與網站所有者聯繫,以將其刪除或通過Google拒絕它們。

該工具還可以幫助您發現反向鏈接,這些反向鏈接可幫助其他網站和競爭對手對特定關鍵字進行排名。這是發現可能要鏈接回您的新站點並幫助您改善反向鏈接配置文件的好方法。

SpyFu反向鏈接檢查器

圖片來源:SpyFu

#8: 利用社交媒體

社交媒體是宣傳您的內容並為您的網站吸引更多流量的最佳和最實惠的場所之一。您可以使用它來吸引大量的受眾和各種興趣小組,即使他們從未聽說過您。您可以使用正確的互動策略將人們變成忠實的追隨者,從而確保您在目標受眾中的信譽。

所有這些都有助於改善社交媒體的影響力,從而進一步增強您的SEO策略。對於初學者來說,這是最重要的SEO技巧之一。出現在社交媒體上,宣傳您的內容,並鼓勵您的關注者或讀者與他們的網絡分享。

您可以使用諸如Buffer之類的工具來分析當前帖子的效果,並查看在內容格式,內容類型,時間安排等方面最有效的方法。Buffer將幫助您提出社交媒體策略;您應該宣傳受眾群體喜歡的內容,以便他們更有可能與關注者分享。

您也可以直接在民意調查中詢問您的聽眾,以了解他們希望從您那裡看到什麼。另外,請確保您的博客文章和其他內容易在社交媒體上分享。添加社交分享按鈕,並包含號召性用語,以提醒讀者分享您的內容。您甚至可以在您的帖子中添加“Click to Tweet ”鏈結,以便您的讀者共享最吸引人的部分。

內容營銷學院在其博客文章中包含“Click to Tweet ”鏈結的方式如下。他們還在側面突出顯示了其品牌的社交媒體頁面,邀請讀者與他們建立聯繫。

圖片來源:內容營銷學院

#9: 使用出站鏈建立有價值的連接

雖然您已經了解了入站鏈結的價值,但是出站鏈結對於您的SEO策略同樣重要。它們有助於將您的讀者引導至相關的可信來源,以供進一步閱讀參考。他們通過備份索賠來幫助您提高信譽。因此,它們在幫助搜索引擎評估您的網站和內容的信譽方面非常有效。

除此之外,出站鏈結還可以幫助您與知名網站,發布者和博客建立有價值的聯繫。當他們看到您通過鏈結將流量發送到他們的站點時,他們將不勝感激。

雖然這不能保證他們能互惠互利,但是如果您要求他們鏈結到您或發布您的來賓帖子,則會大大增加您獲得成功的機會。這就是為什麼建立出站鏈接是初學者最有效的SEO技巧之一的原因。

但是,請確保不要僅出於鏈結目的而鏈接到網站。更好地選擇要鏈結到的站點和頁面,並且不要用出站鏈結來過多填充博客文章。僅鏈結到與您正在討論的主題高度相關的研究,指南和示例。另外,使用域權限檢查器評估網站的權威性。 Small SEO Tools中的一項包括您可以關注的其他統計信息。

圖片來源:小型SEO工具

#10: 改善內部鏈

內部鏈結策略是另一個影響搜索引擎排名的重要因素。優化它是初學者必不可少的SEO技巧。在Search Engine Land上發表的Oncrawl研究中發現,指向內部鏈結的網頁越多,其爬網頻率就越高。

您的內部鏈結可幫助搜索引擎了解您網頁的用途,從而將其傳遞到相關的搜索引擎結果中。因此,毫無疑問,改善內部鏈結策略是針對初學者最有效的SEO技巧之一。

您應該避免用內部鏈結填充帖子,而應在整個帖子中自然使用它們。確保內容繁多的頁面鏈結到網站上的其他相關頁面。

Ninja Outreach使用的策略涉及將效果最佳的頁面鏈結到其網站上效果較差的頁面。這導致即時流量增加了近50%。 Trophy Central還對其內部鏈結結構進行了細微調整。這有助於他們在目標搜索字詞中排名更高,其中兩個排名前三。

#11: 優化您的錨文本

您用於鏈結到其他頁面和域的錨文本也會影響您網站的SEO。它們幫助搜索引擎了解您鏈結到的頁面的目的。這也有助於他們評估您的內容質量以及與某些搜索詞的相關性。因此,優化錨文本是初學者最有效的SEO技巧之一。

您的所有錨文本和內部鏈結都應為讀者提供價值。您的錨定文字應有助於讀者理解您指向的頁面,以便他們確切地了解單擊後的內容。完全匹配,部分匹配,品牌和LSI關鍵字錨文本混合使用以優化內容。

例如,在以下屏幕截圖中,我們混合使用了LSI關鍵字和品牌錨文字。

內部連結

圖片來源:SpyFu

#12: 提高網站的移動友好性

移動友好性是影響搜索引擎排名的另一個關鍵因素,因為它對移動SEO產生影響。而且,隨著每天進行的移動搜索量不斷增加,如果您不優先考慮移動SEO,那麼您可能會錯過潛在的訪問者並降低可見度。

僅在美國,2018年就使用手機進行了2.07億次搜索。我們希望在未來幾年中,這些數字會有所增加。如果這些移動搜索者在訪問您的網站時沒有良好的體驗,則將提高您的跳出率並降低排名。

因此,對於初學者來說,關鍵的SEO技巧之一就是確保您的網站具有響應能力或移動友好性。這將幫助您增強所有設備上的用戶體驗並提高排名。

您可以使用Google的移動設備友好測試來分析網站的移動設備友好性。

Google移動友好測試

圖片來源:Google

#13: 優化SEO的視覺內容

對於SEO而言,優化視覺內容與優化文本內容一樣重要。視覺內容可以包括後期圖像,特色圖像和信息圖表。

以下是一些優化SEO視覺內容的基本技巧。請遵循以下針對初學者的最佳SEO技巧:

  1. 搜尋視覺內容時,搜索引擎會讀取您的文件名。因此,請確保使用相關的文件名,並在每個單詞之間使用連字符以幫助搜索引擎理解它。
  2. 包括信息圖表的輔助文字,以增加其被發現的可能性.
  3. 為所有視覺內容包括適當的圖像替代文字,以幫助搜索引擎和視覺障礙者了解您的內容。您可以使用Alt Text Tester之類的插件來測試網站上的alt文本,並查看需要在何處添加它。

#14: 積極推廣您的網站

當然,如果您希望網站內容吸引更多流量並在搜索引擎結果中排名更高,則要確保其網站內容具有盡可能高的可見性。

這就是為什麼內容推廣是SEO入門技巧中如此重要的一部分的原因。除了在社交媒體上進行有機宣傳外,您還可以付費將內容宣傳給新的相關受眾。

新聞通訊和電子郵件更新是最流行的內容推廣策略之一。

除此之外,您還可以通過參加相關的團體,社區和論壇來推廣您的網站。回答有關Quora的問題或對相關subreddits做出貢獻。查看有關如何推廣網站的綜合指南,以了解更多信息並發現更多適合初學者的SEO技巧。

#15: 關注熱門SEO博客並保持更新

對於初學者來說,SEO技巧的最大問題之一是SEO的領域每年都在變化。算法更改和政策更改會影響您的SEO策略和排名。因此,您今天發現的所有針對初學者的SEO技巧可能將在3-4年後不再適用。

因此,至關重要的是,您必須關注知名的SEO博客,以隨時了解最新消息和形勢變化。這將幫助您為初學者確定具有長期影響的更新有效的SEO技巧。

最後的想法

這些是初學者最重要,最有效的SEO技巧,但並不是唯一的技巧。您應該自己進行A / B測試,以查看有效的方法和無效的方法。觀察您的競爭並確定他們正在實施的最新,最有效的策略。所有這些方法將幫助您確保您的SEO策略保持更新和有效。

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What is KOL and How Important It Is for A Brand

Key Opinion Leaders (KOL) is a term used to call someone who is an expert in a specific field and is being a role model for that field. Know more about key opinion leader strategy and how important it is for a brand. 

What is KOL? 

A key opinion leader (KOL) is an expert who has great knowledge and experience in a specific field and his or her opinion means a lot to the industry. The role of a KOL is to prove that the brand has a really good product and is approved by the expert. As a result, the presence of a KOL in the brand can attract consumers to trust and buy products from that brand.

In Chinese marketing, the role of KOL has become an irresistible economic phenomenon and great marketing tool for the fastest-growing profitable products. Key opinion leaders -also known as wanghong in Chinese- have an important role as a trusted and quality representation for a product or brand. KOLs also have similar types of marketing, which is for promotion, communication, connection, and consultation to customers or audiences.

You might think of Key Opinion Leaders are the same as internet influencers, but it’s a bit different. In China, the KOL is also an influencer who not only has massive followers on social media, but also has a great and deep understanding about one specific field. 

In Western or typical influencers definition, it is someone with big internet exposures and followers that became a brand ambassador, but they mostly don’t really know about the product well. The marketer hires them just simply because they can influence people to buy the products. 

Yet for KOL, they must be an expert with massive popularity online and offline such as Bill Gates as American business magnate, Jack Ma as Chinese business magnate, and Taylor Swift as an expert musician with many Grammys, they are all considered as KOLs. 

Indeed, KOLs recommendations influence 83% of young consumers in China and the same thing happened for 38% of consumers in America. So, the role of KOL is very strong to influence consumer purchasing decisions, even attract more consumers and expand the business to another level.

Benefits of KOL for A Brand 

If you own a business, you might consider partnering with KOL to increase trustworthiness, traffic, purchases. Following are the benefits of KOL in marketing:

1. High-Impact Recommendations

Research shows that opinion and recommendation from a KOL can increase a purchase 50 times higher. Indeed, customers need recommendation from a figure or an expert they trust to use and buy one product. 

2. Build Customers Trust 

92% of consumers are more likely to trust opinion from KOL instead of advertisement, according to Nielsen. Trust is also the key for building a long term relationship with customers tied up with the products. 

3. Increase The Traffic and Sales 

KOLinfluences the customers purchasing decisions. Based on data, even 115% more millennials are influenced by KOL’s word of mouth. In China marketings, KOL has driven US$4 billion in ecommerce sales in 2018.

4. A Real Influencer 

Instead of partnering with a non-expert influencer, you would rather be in tune with a real KOL. For instance, if you have a clothing business, then hire a famous designer as the key opinion leaders (KOL). 

5. A Strong Marketing Power 

In China, the most used social media are WeChat and Weibo that can be your marketplace to work with relevant KOL. The influencers can also use social media such as Facebook, Twitter, Instagram, YouTube, and more as the content marketing idea. The key opinion leaders must have massive loyal fans there for your target market. Indeed, partnering with Key opinion leaders is proved as a strong marketing idea. 

How to Choose the Right KOL for Your Business 

You have known about the key opinion leaders definition, now you must be wondering how to choose the right KOL. There are several things to consider to choose the best KOL as a representative to your brand, that includes: 

1. Relevance 

The first key opinion leader strategy is to find how relevant the KOL figure is for your target market. If you have a cosmetic business, then the most relevant and right choice for KOL is skin specialist or aesthetic medicine dokter.

You need also to consider to choose a representative who has the same mission, vision, and ideas. They must also have experience in promoting the similar products in the industry. It’s the best when the expert has massive followers online and online. 

2. Reach 

The power of KOL influences in the public can effectively help you to reach more and bigger audiences based on your target market. Remember that Key Opinion Leaders is an expert, their opinion about your brand matters and valued the most. The trust and credibility coming from KOLs will always influence wider audiences. In every aspect, a KOL will bring more audience to increase your business reach.

3. Engagement 

Engagement in brand marketing is the interaction between a brand, product, and service with audiences following the and emotional attachment. The role of Key opinion leaders can boost your business engagement, which is marked by the increasing numbers of audiences who view, comment, like, and share the products that are published by KOL on their social media or other platforms.

Therefore, you also have to choose a Key opinion leaders figure with a large number of fans or followers that matches your interest and target market. In turn, the increase in engagement from KOL will also increase sales and traffic.

4. Influence

What are key opinion leaders? The one great expert who can influence audiences to connect and trust your products. It’s much more than regular influencers -celebrities or social media enthusiasts- but KOLs can also give advice and sort of consultation in using the products to the audiences. 

As an audience, you will only want to buy and use products or services that are approved by an expert, right? That’s the magnet of KOL to influence people. 

Conclusion 

Key opinion leaders one of many great marketing strategies to help your business to grow. The opinion, advice, and words from KOL matters and are trusted, so it can boost your business traffic, sales, and brand awareness. In China, especially in ecommerce marketing, KOL has crazily driven the sales to the peak.

Indeed, you can consult to a professional digital marketing agency to choose the best KOL figures and strategies for your business. SMEBRO provides you with the best service and offers to help you optimize your website using several approaches such as SEO strategies and complete content marketing ideas.

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