Category: Digital Marketing

15 of the Most Effective SEO Tips for Beginners

如果您不熟悉搜索引擎優化,在沒有任何指導的情況下直接投入使用可能是您會犯的最大錯誤之一。您必須為初學者尋找最有效的SEO技巧,以便您有一個良好的開端。

SEO對於初學者可能會感到恐懼,主要是由於信息過載和搜索引擎算法的不斷變化。所以為初學者提供最新的SEO和數字營銷技巧,以提供可持續的結果,至關重要。

牢記這一點,我們為初學者編寫了15個最有效的SEO技巧列表,可幫助您破解SEO代碼。

#1: 創建人們喜歡閱讀和分享的內容

初學者最好的SEO技巧之一是優先創建高質量的內容。您需要豐富的內容來增加自然流量並吸引訪問者。您還需要它來引導搜索引擎爬網程序,並幫助他們了解您的網站和企業的宗旨。因此內容不僅重要,也是有必要的。

您應該創建人們喜歡閱讀的內容,使他們在您的頁面上停留的時間更長。根據Backlinko的說法,這是初學者最關鍵的SEO技巧之一,因為停留時間是重要的排名因素。因此,如果您正在尋找適合初學者的實用SEO技巧,那麼最好的起點就是創建引人入勝且令人興奮的內容。

您可以創建內容豐富的博客文章,長篇內容,信息圖表,清單,專家訪談等。根據BuzzSumo對1億篇文章的分析,這些內容往往極具吸引力,也更有可能被您的受眾共享。該研究甚至發現,平均在3,000到10,000個單詞之間的文章所佔份額最多。

average share content lenght

按內容長度共享的平均值

圖片來源:OkDork

 

獲得您的內容的份額對於SEO至關重要,因為分享您的內容的人越多,您獲得的可見度就越高。這將為您的網站吸引更多流量,從而轉化為更好的排名。

#2: 重新設計競爭對手的SEO策略

在初學者最重要的SEO技巧中,掌握SEO的最佳方法是向競爭對手學習。確定他們的關鍵字排名,哪些網站鏈接到它們以及它們錯過了哪些機會。

根據這些資料,您可以提出一種比競爭對手更好的策略。

您可以使用SpyFu的競爭對手分析工具對競爭對手的SEO策略進行全面分析。該工具能幫助您確定競爭對手的關鍵字排名,以及他們獲得的點擊次數。

Monthly Domain Overview

域概述-SpyFu

圖片來源:SpyFu

#3: 進行詳盡的關鍵字研究

您可能會遇到很多針對初學者的SEO技巧,這些技巧會建議您進行關鍵字研究,這始終是必要的,但您不能再僅依靠基本的關鍵字研究了。您需要全面了解每個潛在關鍵字的效果,以便了解對您最有利的關鍵字。

您可以使用SpyFu的關鍵字研究工具來獲取有關潛在關鍵字的詳細統計信息。您可以查看每個關鍵字的詳細信息,例如官方排名,每月搜索量,點擊率等。該工具甚至可以為您顯示有利可圖的相關字詞,從而大大簡化了關鍵字研究。您還需要參考我們的指南,了解如何為品牌找到相關的長尾關鍵詞。

關鍵字研究工具-SpyFu

圖片來源:SpyFu

#4: 優化頁面元素

  • 頁面優化是初學者必不可少的SEO技巧之一,因為它涉及很小的且容易被忽略的元素。這包括頁面標題,元描述,URL和標題標籤之類的元素。儘管這些元素可能很小,但它們並非無關緊要,並且可能會對您頁面在搜索引擎中的排名產生重大影響。
  • 這是初學者優化頁面元素的一些基本SEO技巧:

頁面標題(也稱為標題標籤)應清晰,醒目且簡潔。它應該在50到60個字符之間,並包含您的目標關鍵字。例如,在搜索詞“ Google Analytics(分析)指南”中排名第一。它簡短而直截了當,同時仍然以自然的方式使用搜索字詞。

頁面標題示例

圖片來源:Google搜索結果

  • 您的元描述應包括您的目標關鍵字和其他可以迫使人們點擊您的鏈接的相關術語。它應該在150-170個字符之間,最好以號召性用語結尾。如果長度超過170個字符,內容將以搜索引擎結果中的省略號結尾。

以下屏幕截圖中的BrightLocal的元描述是完美的元描述的示例。它具有描述性,且直截了當。它自然地利用了相關的搜索字詞,並以號召性用語結尾。

  • 本地SEO元描述

圖片來源:Google搜索結果

•您的網址應簡短,描述性強且直截了當,最好約3-5個字。它應該能夠解釋該頁面的內容。例如,請查看精選代碼段中用於搜索字詞“本地排名因素”的URL。它僅用四個詞來描述頁面,但其描述性足以使用戶和搜索引擎了解頁面的含義。

本地排名因素的精選摘要示例

圖片來源:Google搜索結果

 

您應該使用適當的H2和H3標籤去正確標記子標題。這將提高讀者和搜索引擎的內容可瀏覽性,從而提高您在搜索引擎中擁有更高排名的機會。如您所知,保持內容的可讀性是初學者最關鍵的SEO技巧之一。

您可以查看我們全面的頁面SEO清單,以獲取針對初學者的更有用的頁面SEO技巧。

#5: 修復SEO技術問題

對於初學者來說,最重要的SEO技巧之一是識別並修復您網站上可能影響SEO工作的任何技術問題。這些技術問題將包括斷開的鏈接,索引問題等。我們的SEO審核清單可以幫助您全面了解您應該關注的重大技術SEO問題。

確保使用Google Search Console定期獲取有關您網站上任何技術問題的更新。該工具向您發送電子郵件警報,因此您可以快速識別站點上的任何索引編制問題,404錯誤,服務器錯誤和安全性問題。這意味著您甚至可以在它們開始影響用戶體驗和頁面排名之前對其進行修復。

您還可以使用諸如SEO Site Checkup之類的工具對SEO運行狀況進行全面測試。這將為您提供有關站點上所有技術問題的完整見解,以及有關如何解決這些問題的建議。

簡單的SEO審核示例

圖片來源:SEO網站檢查

#6: 增強用戶體驗

用戶體驗是SEO中的關鍵要素,因為如前所述,停留時間會顯著影響搜索引擎排名。您的站點用戶體驗越好,停留時間將越長。

除此之外,不良的用戶體驗會增加跳出率,這會對您的網站性能產生負面影響。因此,增強用戶體驗是初學者最有效的SEO技巧之一。

縮短頁面加載時間是針對初學者的重要SEO技巧之一,可以幫助您改善用戶體驗。如果訪問者需要等待很長時間才能完全加載頁面,則他們可能不會停留在與內容互動的過程中。從長遠來看,這會顯著提高跳出率,對網頁排名產生負面影響。

您可以使用Google PageSpeed Insights來測試您的頁面速度,並確定提高速度的機會。

LightHouse頁面速度測試

圖片來源:Google PageSpeed Insights

您還應確保網站上的每個可點擊元素均按預期工作。頁面佈局,配色方案和版式都是重要的視覺因素,會影響人們在您網站上的體驗。

#7: 改善您的反向鏈接資料

您可能已經意識到反向鏈接配置文件在搜索引擎排名中的重要性。當權威網站鏈接回您時,它充分說明了您網站的信譽和信息。

當搜索引擎發現您從高權限網站上獲得了很多鏈接時,他們會理解那些網站正在為您提供擔保。因此,他們將假設您的網站包含用戶認為有用的可信信息。

這可以逐步提高獲得大量高質量反向鏈接的每個網頁的頁面排名,這使鏈接對於初學者而言至關重要。

同樣,來自可疑或垃圾郵件網站的鏈接將大大降低您網站的信譽。這就是為什麼它是初學者最重要的SEO技巧之一,可讓他們快速拒絕或刪除不良的反向鏈接,同時努力獲得更高質量的反向鏈接。

您可以使用SpyFu反向鏈接研究工具對網站的反向鏈接進行全面的分析。這將向您顯示重要的詳細信息,以評估網站的信譽,例如每月自然點擊次數。列出低質量的網站,以便您可以與網站所有者聯繫,以將其刪除或通過Google拒絕它們。

該工具還可以幫助您發現反向鏈接,這些反向鏈接可幫助其他網站和競爭對手對特定關鍵字進行排名。這是發現可能要鏈接回您的新站點並幫助您改善反向鏈接配置文件的好方法。

SpyFu反向鏈接檢查器

圖片來源:SpyFu

#8: 利用社交媒體

社交媒體是宣傳您的內容並為您的網站吸引更多流量的最佳和最實惠的場所之一。您可以使用它來吸引大量的受眾和各種興趣小組,即使他們從未聽說過您。您可以使用正確的互動策略將人們變成忠實的追隨者,從而確保您在目標受眾中的信譽。

所有這些都有助於改善社交媒體的影響力,從而進一步增強您的SEO策略。對於初學者來說,這是最重要的SEO技巧之一。出現在社交媒體上,宣傳您的內容,並鼓勵您的關注者或讀者與他們的網絡分享。

您可以使用諸如Buffer之類的工具來分析當前帖子的效果,並查看在內容格式,內容類型,時間安排等方面最有效的方法。Buffer將幫助您提出社交媒體策略;您應該宣傳受眾群體喜歡的內容,以便他們更有可能與關注者分享。

您也可以直接在民意調查中詢問您的聽眾,以了解他們希望從您那裡看到什麼。另外,請確保您的博客文章和其他內容易在社交媒體上分享。添加社交分享按鈕,並包含號召性用語,以提醒讀者分享您的內容。您甚至可以在您的帖子中添加“Click to Tweet ”鏈結,以便您的讀者共享最吸引人的部分。

內容營銷學院在其博客文章中包含“Click to Tweet ”鏈結的方式如下。他們還在側面突出顯示了其品牌的社交媒體頁面,邀請讀者與他們建立聯繫。

圖片來源:內容營銷學院

#9: 使用出站鏈建立有價值的連接

雖然您已經了解了入站鏈結的價值,但是出站鏈結對於您的SEO策略同樣重要。它們有助於將您的讀者引導至相關的可信來源,以供進一步閱讀參考。他們通過備份索賠來幫助您提高信譽。因此,它們在幫助搜索引擎評估您的網站和內容的信譽方面非常有效。

除此之外,出站鏈結還可以幫助您與知名網站,發布者和博客建立有價值的聯繫。當他們看到您通過鏈結將流量發送到他們的站點時,他們將不勝感激。

雖然這不能保證他們能互惠互利,但是如果您要求他們鏈結到您或發布您的來賓帖子,則會大大增加您獲得成功的機會。這就是為什麼建立出站鏈接是初學者最有效的SEO技巧之一的原因。

但是,請確保不要僅出於鏈結目的而鏈接到網站。更好地選擇要鏈結到的站點和頁面,並且不要用出站鏈結來過多填充博客文章。僅鏈結到與您正在討論的主題高度相關的研究,指南和示例。另外,使用域權限檢查器評估網站的權威性。 Small SEO Tools中的一項包括您可以關注的其他統計信息。

圖片來源:小型SEO工具

#10: 改善內部鏈

內部鏈結策略是另一個影響搜索引擎排名的重要因素。優化它是初學者必不可少的SEO技巧。在Search Engine Land上發表的Oncrawl研究中發現,指向內部鏈結的網頁越多,其爬網頻率就越高。

您的內部鏈結可幫助搜索引擎了解您網頁的用途,從而將其傳遞到相關的搜索引擎結果中。因此,毫無疑問,改善內部鏈結策略是針對初學者最有效的SEO技巧之一。

您應該避免用內部鏈結填充帖子,而應在整個帖子中自然使用它們。確保內容繁多的頁面鏈結到網站上的其他相關頁面。

Ninja Outreach使用的策略涉及將效果最佳的頁面鏈結到其網站上效果較差的頁面。這導致即時流量增加了近50%。 Trophy Central還對其內部鏈結結構進行了細微調整。這有助於他們在目標搜索字詞中排名更高,其中兩個排名前三。

#11: 優化您的錨文本

您用於鏈結到其他頁面和域的錨文本也會影響您網站的SEO。它們幫助搜索引擎了解您鏈結到的頁面的目的。這也有助於他們評估您的內容質量以及與某些搜索詞的相關性。因此,優化錨文本是初學者最有效的SEO技巧之一。

您的所有錨文本和內部鏈結都應為讀者提供價值。您的錨定文字應有助於讀者理解您指向的頁面,以便他們確切地了解單擊後的內容。完全匹配,部分匹配,品牌和LSI關鍵字錨文本混合使用以優化內容。

例如,在以下屏幕截圖中,我們混合使用了LSI關鍵字和品牌錨文字。

內部連結

圖片來源:SpyFu

#12: 提高網站的移動友好性

移動友好性是影響搜索引擎排名的另一個關鍵因素,因為它對移動SEO產生影響。而且,隨著每天進行的移動搜索量不斷增加,如果您不優先考慮移動SEO,那麼您可能會錯過潛在的訪問者並降低可見度。

僅在美國,2018年就使用手機進行了2.07億次搜索。我們希望在未來幾年中,這些數字會有所增加。如果這些移動搜索者在訪問您的網站時沒有良好的體驗,則將提高您的跳出率並降低排名。

因此,對於初學者來說,關鍵的SEO技巧之一就是確保您的網站具有響應能力或移動友好性。這將幫助您增強所有設備上的用戶體驗並提高排名。

您可以使用Google的移動設備友好測試來分析網站的移動設備友好性。

Google移動友好測試

圖片來源:Google

#13: 優化SEO的視覺內容

對於SEO而言,優化視覺內容與優化文本內容一樣重要。視覺內容可以包括後期圖像,特色圖像和信息圖表。

以下是一些優化SEO視覺內容的基本技巧。請遵循以下針對初學者的最佳SEO技巧:

  1. 搜尋視覺內容時,搜索引擎會讀取您的文件名。因此,請確保使用相關的文件名,並在每個單詞之間使用連字符以幫助搜索引擎理解它。
  2. 包括信息圖表的輔助文字,以增加其被發現的可能性.
  3. 為所有視覺內容包括適當的圖像替代文字,以幫助搜索引擎和視覺障礙者了解您的內容。您可以使用Alt Text Tester之類的插件來測試網站上的alt文本,並查看需要在何處添加它。

#14: 積極推廣您的網站

當然,如果您希望網站內容吸引更多流量並在搜索引擎結果中排名更高,則要確保其網站內容具有盡可能高的可見性。

這就是為什麼內容推廣是SEO入門技巧中如此重要的一部分的原因。除了在社交媒體上進行有機宣傳外,您還可以付費將內容宣傳給新的相關受眾。

新聞通訊和電子郵件更新是最流行的內容推廣策略之一。

除此之外,您還可以通過參加相關的團體,社區和論壇來推廣您的網站。回答有關Quora的問題或對相關subreddits做出貢獻。查看有關如何推廣網站的綜合指南,以了解更多信息並發現更多適合初學者的SEO技巧。

#15: 關注熱門SEO博客並保持更新

對於初學者來說,SEO技巧的最大問題之一是SEO的領域每年都在變化。算法更改和政策更改會影響您的SEO策略和排名。因此,您今天發現的所有針對初學者的SEO技巧可能將在3-4年後不再適用。

因此,至關重要的是,您必須關注知名的SEO博客,以隨時了解最新消息和形勢變化。這將幫助您為初學者確定具有長期影響的更新有效的SEO技巧。

最後的想法

這些是初學者最重要,最有效的SEO技巧,但並不是唯一的技巧。您應該自己進行A / B測試,以查看有效的方法和無效的方法。觀察您的競爭並確定他們正在實施的最新,最有效的策略。所有這些方法將幫助您確保您的SEO策略保持更新和有效。

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What is KOL and How Important It Is for A Brand

Key Opinion Leaders (KOL) is a term used to call someone who is an expert in a specific field and is being a role model for that field. Know more about key opinion leader strategy and how important it is for a brand. 

What is KOL? 

A key opinion leader (KOL) is an expert who has great knowledge and experience in a specific field and his or her opinion means a lot to the industry. The role of a KOL is to prove that the brand has a really good product and is approved by the expert. As a result, the presence of a KOL in the brand can attract consumers to trust and buy products from that brand.

In Chinese marketing, the role of KOL has become an irresistible economic phenomenon and great marketing tool for the fastest-growing profitable products. Key opinion leaders -also known as wanghong in Chinese- have an important role as a trusted and quality representation for a product or brand. KOLs also have similar types of marketing, which is for promotion, communication, connection, and consultation to customers or audiences.

You might think of Key Opinion Leaders are the same as internet influencers, but it’s a bit different. In China, the KOL is also an influencer who not only has massive followers on social media, but also has a great and deep understanding about one specific field. 

In Western or typical influencers definition, it is someone with big internet exposures and followers that became a brand ambassador, but they mostly don’t really know about the product well. The marketer hires them just simply because they can influence people to buy the products. 

Yet for KOL, they must be an expert with massive popularity online and offline such as Bill Gates as American business magnate, Jack Ma as Chinese business magnate, and Taylor Swift as an expert musician with many Grammys, they are all considered as KOLs. 

Indeed, KOLs recommendations influence 83% of young consumers in China and the same thing happened for 38% of consumers in America. So, the role of KOL is very strong to influence consumer purchasing decisions, even attract more consumers and expand the business to another level.

Benefits of KOL for A Brand 

If you own a business, you might consider partnering with KOL to increase trustworthiness, traffic, purchases. Following are the benefits of KOL in marketing:

1. High-Impact Recommendations

Research shows that opinion and recommendation from a KOL can increase a purchase 50 times higher. Indeed, customers need recommendation from a figure or an expert they trust to use and buy one product. 

2. Build Customers Trust 

92% of consumers are more likely to trust opinion from KOL instead of advertisement, according to Nielsen. Trust is also the key for building a long term relationship with customers tied up with the products. 

3. Increase The Traffic and Sales 

KOLinfluences the customers purchasing decisions. Based on data, even 115% more millennials are influenced by KOL’s word of mouth. In China marketings, KOL has driven US$4 billion in ecommerce sales in 2018.

4. A Real Influencer 

Instead of partnering with a non-expert influencer, you would rather be in tune with a real KOL. For instance, if you have a clothing business, then hire a famous designer as the key opinion leaders (KOL). 

5. A Strong Marketing Power 

In China, the most used social media are WeChat and Weibo that can be your marketplace to work with relevant KOL. The influencers can also use social media such as Facebook, Twitter, Instagram, YouTube, and more as the content marketing idea. The key opinion leaders must have massive loyal fans there for your target market. Indeed, partnering with Key opinion leaders is proved as a strong marketing idea. 

How to Choose the Right KOL for Your Business 

You have known about the key opinion leaders definition, now you must be wondering how to choose the right KOL. There are several things to consider to choose the best KOL as a representative to your brand, that includes: 

1. Relevance 

The first key opinion leader strategy is to find how relevant the KOL figure is for your target market. If you have a cosmetic business, then the most relevant and right choice for KOL is skin specialist or aesthetic medicine dokter.

You need also to consider to choose a representative who has the same mission, vision, and ideas. They must also have experience in promoting the similar products in the industry. It’s the best when the expert has massive followers online and online. 

2. Reach 

The power of KOL influences in the public can effectively help you to reach more and bigger audiences based on your target market. Remember that Key Opinion Leaders is an expert, their opinion about your brand matters and valued the most. The trust and credibility coming from KOLs will always influence wider audiences. In every aspect, a KOL will bring more audience to increase your business reach.

3. Engagement 

Engagement in brand marketing is the interaction between a brand, product, and service with audiences following the and emotional attachment. The role of Key opinion leaders can boost your business engagement, which is marked by the increasing numbers of audiences who view, comment, like, and share the products that are published by KOL on their social media or other platforms.

Therefore, you also have to choose a Key opinion leaders figure with a large number of fans or followers that matches your interest and target market. In turn, the increase in engagement from KOL will also increase sales and traffic.

4. Influence

What are key opinion leaders? The one great expert who can influence audiences to connect and trust your products. It’s much more than regular influencers -celebrities or social media enthusiasts- but KOLs can also give advice and sort of consultation in using the products to the audiences. 

As an audience, you will only want to buy and use products or services that are approved by an expert, right? That’s the magnet of KOL to influence people. 

Conclusion 

Key opinion leaders one of many great marketing strategies to help your business to grow. The opinion, advice, and words from KOL matters and are trusted, so it can boost your business traffic, sales, and brand awareness. In China, especially in ecommerce marketing, KOL has crazily driven the sales to the peak.

Indeed, you can consult to a professional digital marketing agency to choose the best KOL figures and strategies for your business. SMEBRO provides you with the best service and offers to help you optimize your website using several approaches such as SEO strategies and complete content marketing ideas.

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Why You Need an SEO Agency

The reasons why you need an SEO agency is because they will help your online business to grow the way you wanted it to be. Know more about all the approaches and services that an SEO agency can do for your business here! 

What Can a SEO Services Company Do?

If you are new to the digital world, you might be confused about what SEO is. SEO (Search Engine Optimization) is a must online marketing approach to follow, with the main function to increase your online visibility. This is also used to increase your page’s traffic and ranking that will give a positive impact for your business. 

Indeed, you may need an SEO agency service to do the online marketing job. An SEO agent is the expert to analyze your website, competitors, plan the strategies, and observe every detail needed for website optimization. 

Know more about why you need an SEO agency to build top website, they are: 

1. Keyphrase Research and Identification

Keyword research is the process of finding potential keywords that match your type of business and target audience. This is the ultimate SEO strategy to increase website traffic using the organic traffic approach. 

The works of keyword research includes analyzing specific keywords that internet users search on search engine machines such as Google and Bing. You will know what the most searched keywords are and you will write the article with SEO friendly approaches. Indeed, an SEO agency will also help you to analyze how the competitors work using the same keywords so your content can reach better results. 

For example, you want to sell something on your website then an SEO specialist suggests potential keywords from keywords tools such as Keyword Surfer and KeywordToolsIO. Weeks later you will see that one optimized article is on page one and the traffic is increased, as well as the customers that find your product interesting. 

Another SEO agency main job is to encompasse your website with local search engine optimization. This is the SEO branch that centered on using local search results, such as: 

  • Jeans shop near me
  • Jeans shop nearby 
  • Jeans repair shop near me 
  • Best jeans shop near me 

If you have a clothing line business, you can use those local keywords to get more traffic and potential customers. Why local search is important? Don’t you know that 50% of customers searched for a local search from their mobile phone before they visited the offline store? Also, 78% audiences who did a local search ended up buying the products. 

2. Initial Website Optimization

Why you need an seo specialist is because they will do the initial website optimization job, benefits of SEO agency includes: 

  • Analyze the keywords that are beneficial for your business. You might use the targeted keywords to write the long-last topic article or long-tail keywords from Ubersuggest
  • Optimize for on-page SEO, that includes the meta description, categories, URL slugs, subheadlines, and other features on your on-page website. 
  • Optimize for off-page SEO, that’s how you boost website traffic from your outside website. That includes backlink, guest post, promotion on social media, and more content marketing insights. 
  • Analyze the website competitors by publishing informative, qualified, and trusted contents. 
  • Study your niche, your goals, and so your branding.

Initial website optimization is the process using all the SEO strategies to advance strategies to boost the traffic so your website climbs to the top rank in the SERPs. 

3. Submission to Search Engines

First thing first, your website needs to be indexed on a search engine machine (eg: Google) as the proof that your website is noticed and verified. If your site is not Google’s index, the audience won’t be able to reach your website. To make your site indexed, you need to submit your site to Google.

How you do that? That’s why you need a SEO specialist to help you manage it. Usually it’s easier and faster for Google to index a new site and you can do it manually, but the SEO service agency can speed the process. 

  • This is how to submit your site to search engines: 
  • Request indexing with the inspect a URL tool in Search Console.
  • Use internal links on articles. 
  • Link your website on another website, use the backlink or guest post strategies. 
  • Use other Bing Webmaster Tools, Yandex Webmaster Tools, and more. 

You can check if your site is on the index page by typing the URL name and see if your site is on suggestion keyword and is on the top of the search page. Also, it’s unknown how long it’s going to take to your page to be on index but you can trust an SEO agency to make it quicker.

4. Improving the User Experience

It’s not only about the quality of your website content or how great your SEM content marketing is, but it’s also about the user experience. User experience is how the use feels when exploring your website, including the application, system, or service. 

You can work with an SEO agency and developer to improve your website speed, supporting features, site structure, design elements, and all parts for the best user experience. No users like to spend more time on a long-loading page, an error, or bad design site, whether using computer or mobile site. Even Neil Patel suggests to remove anything that slow down your site. 

5. Quality Link Building 

The last but not least reason why you need an SEO agency is because they know how to process link building. Link building is simply the SEO technique to get along with other websites to link back to your website. This is likely the point of back link or guest post, but you need to get qualified link building. 

Link building is one of Google’s algorithms to state that your website is not a low quality business site but it’s verified. Most frequently, sites with quality link building have more traffic and higher ranking. An SEO agency has good channels to link your website to other popular websites. 

6. Conclucion 

SEO can be complicated and challenging, that’s why you need an SEO agency. Also, Google algorithm is complex. SEO agency is a professional to help you to boost your website traffic and ranking. They also can provide you tips, tricks, guidance, and details to create a big good reputation for your website. 

You want to have high traffic and a high ranking website but you don’t know why? Then, you should call an SEO agency to plan all the website strategy and content marketing. SMEBro as a professional SEO Agency Hong Kong is ready to optimize your website to reach the goals. Check out our SEO service and benefits. 

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How to Choose the Best Digital Marketing Agency in Hong Kong

It’s easy to decide whether hiring digital marketing agency Hong Kong or not. Because as long as you run a business, you absolutely need to hire one.

Check out this nice infographic made by Hootsuite.

internet penetration in hong kong

The hardest part is to choose which one of those digital marketing agencies you should work with. Right now, it’s quite easy to build a website and start offering digital marketing services. Almost anyone can do it.

So it’s actually quite tricky when it comes to select a digital marketing company to trust your campaign. This article will help you to make a reliable and profitable decision in order to choose the best digital marketing agency in Hong Kong that suits you.

Define What the Marketing Objectives Are

Although it contains 2 words, the term “digital marketing” is actually pretty vast. If you wanna succeed in every field of digital marketing, you will need a huge amount of efforts and budgets.

To make it achievable one at a time, you need to define precisely what is your marketing campaign objective. The best way to know what you actually need for your digital marketing campaign is by answering some questions as follows.

Question If not then you need this service
Do you have a website Web Development, 

Web Design,

Selling products or services online? E-commerce web,

Landing Page Development

Copywriting

Do you want more traffic? Search Engine Optimization, 

Search Engine Marketing, 

Social Media Advertising

Do you have a popular and steady channel in blog, youtube or social media? Social Media Management

Social Media Advertising

Content Creation

Do you have funnels? SEM

SMM

Email marketing

Do you want to increase conversion? Landing Page Development

Copywriting

The questions could vary, be different and expanded, depending on how specific you can define your marketing objective. Right after you know what service you really need in the digital marketing fields, you can start looking for a digital agency.

This part below will give you an insight of what you are looking for from any digital marketing agency in Hong Kong.

How is Their Web Design

It may be superficial, but the best digital agency should not have an average standard website. The website should be fast, well designed, and easy to navigate. 

digital marketing agency hong kong

Because those are the minimum requirements that will satisfy the user experience. And they can’t make their website good, what else could you expect from them?

So it’s not about judging the book by it’s cover. It is about selecting the best from average services.

Have Good Their Portfolios Are

If someone claims something, the best way to validate their claim is by asking them for some proof. Even if the agency is as big as SMEBRO or WILD digital marketing agency, when it comes to digital marketing, it must be a portfolio.

Ask the media agency Hong Kong what company did they serve and how are the campaign records. Ask the design agency Hongkong what their designs look like in the past projects.

Moreover, if it’s an SEO Hong Kong agency, you just need to check how good their website performs in SEO. Just head to some SEO website checker such as MOZ or SEMRUSH and do some digging. Put the website in the analysis column, press [ENTER] and see what the result is.

The best digital agency should have a minimum domain authority score not be less than 50-60.

Experienced Team Members

When it comes to a digital marketing agency, the most important resource is the human inside. So look for the members professional data and portfolios.

You can check their account if they have registered on any website for professionals such as LinkedIn, etc. Or, if they have a blog or channel, you could also take a walk into their blog and look for how much they know about their job.

In fact, experience and portfolios are the best factors to consider before hiring a digital marketing company.

Social Proof

The list of portfolios is good, but if you can find out what they’re thinking about the service, it will be so much better. It will give a strong and clear reason why you should use the services.

You could also see what the digital marketing strong points are and how it will help your business to grow and your profit to double.

Dedicated Support

The digital marketing world is somehow filled with technical issues that you  probably don’t really know. So it’s better to have a dedicated and reliable support beside you.

Because it’s your business, of course you must know what marketing strategy they will do and why they do that. How can you even trust some people your money when you know nothing about it?

So a support that is humble, easy to reach, and dedicated must be one of your important considerations to pick a lore Hong Kong agency.

5 Reasons Why Work With an Agency

You may ask why we should work with them? Can we just do all of it all by ourselves?

Here is the minimum list why you better use a digital marketing agency if you really want your business to succeed.

It Let You Do More Strategic Step

A businessman should not be stuck in technical things instead of creating strategy to win in the  business field.

By using a digital marketing agency, you could use or time doing some strategic issues about your company.

The Best Result Comes from The Best Expert

Why do you need to handle all on your own with average outcome, when you could use some experts to get maximum results?

Fast Progress, Low Cost and High Result

The agency should have done thousands of hours working in their job. It’s clear that they have developed some effective and efficient strategies.

Why should you do trials and errors which will cost you so much when you could just use other people’s knowledge and experience?

They Have Tools

Every field has a different environment, so it also needs different tools. By using a digital agency, you don’t need to pay any tools and waste any of your time studying how to use it.

They Give Measurable Results

Report is the important thing you must have to know whether your marketing campaign is effective or not. A good agency will give you a comprehensive and easy to understand report. It will also be measurable so you could know how you’ll get the ROI (Return of Investment) and the profit.

Conclusion

Using a digital marketing agency is the fastest and cheapest way to win in business rather than do the things all alone. Before you start using some digital marketing services, you still need to do some digging about the agency.

The best digital marketing agency Hong Kong will have an excellent web, good portfolios and social proof, experienced teams, and dedicated support. Just go to their website and ask some questions.

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Instagram Marketing: The Definitive Guide

You’re very likely an instagram user, but have you used instagram marketing for your business? If you haven’t, then you should start using it. Because using instagram for your marketing strategy will definitely grow your business even larger.

This article will guide you thoroughly to do and win your marketing campaign on Instagram step by step. Keep reading.

The Blowing Mind Facts of Instagram

In case you didn’t believe how Instagram can help to skyrocket your business, these following facts will open your mind.

Instagram is one of the most popular social media with total users having reached over 1 billion. The users for every country has reached over millions. (Statista)

instagram user

Instagram is a winning social media with the highest average engagement among 3 most popular social media. Whereas the median engagement for all social media is on 0,9%. (Rival IQ)

Lastly, the fact that will encourage you to maximize your instagram marketing strategy is that 72% of people claim to buy what they just saw in the app (Business Insider). By seeing those facts, now you are assured that using instagram for marketing will be your best tool to win your customers.

This article will be your best instagram marketing guide to start with.

Switch to Instagram Business Profile

Now, when you’re ready to start using instagram as a marketing tool, the first thing to do is to set up your instagram business profile. Your instagram business profile will help you get insight of your audience, post statistics, engagement, etc.

It will help you create the best approach and strategy to gather audiences, create campaigns, and define the funnel to convert them into customers.

switch instagram marketing

Just go to your setting page > [Account] > [Switch to Professional Account] > [Business].

You will need to fill some data about your business including email/phone, business, category, etc. Just give them the data they need and finish the preparations.

Type of Instagram Post that is Effective for Business

The next step you need to do is to create an instagram post. If you are already an instagram user for a long time, you may have been familiar with it.

But that is your personal post. If you are managing an instagram business account, you need to know what type of posts that will gather audiences and build engagement well.

Educational Post

educational post instagram

Just like the name, an educational post contains posts that will give you a guide, tips, or any other kind of “how-to” post. People love to grow more and more, so the goal of educational posts is to help people gain more knowledge, skill, and whatsoever.

Motivational Post

motivational post

If an educational post targets your skill, the motivational post works on your mental. The goal is to encourage, empower and build  confidence or resilience in yourself.

If an educational post should be related to technical knowledge in your business niche, the motivational post can cover more fields as long as it has any relation with human psychology.

Behind the Scene Post

behind the scenes post

Sometimes it’s good to appear in front of your audience naturally, without any polishment or too much editing. A behind the scene post will help to build proximity and intimacy with your audience. It’s also one of the best content to build engagement in social media.

Repost from Employees and Customers

It works just like behind the scene post. Moreover, the repost from your employees and customers could become a way to build social trust and branding.

This kind of post has so many benefits for your business. It will make your employees proud and your customer more sure about your products or services.

*Instagram Marketing Tips: create your own content and never violate copyrights law. It may cause your account to be permanently banned and your effort go to nothing.

Partnership with Influencers

influencer

Now, you have had an instagram business account filled with some posts. What do you need to do to gather your audience in your channel?

The fastest way is to make a partnership with other influencers.

The influencer could be a public figure from the entertainment industry (film, drama, music, etc). Or, some people who are experts in your niche and have many followers.

Just give your products or let them use your services freely as a barter for an endorsement. But if the public figure has so many followers, the endorsement fee could reach thousands of dollars per post.

Create Sponsored Ads

If you’ve just started your business and there is a tight budget in it, you should consider to create sponsored Ads.

With instagram sponsored ads, you could just target a specific market based on location, gender, interest and behaviour. This way, you could reach optimum growth with minimum budget.

To start creating an instagram sponsored ad, just head to your best marketing content and click the [Promote] button.

Choose where to send your audience (profile, website, or direct message) If you just start building a channel, it’s better to direct them to your profile.

Define your audiences based on their characteristics, which is meet your ideal customer. Arrange the budget and duration of your ads and complete the administration fee. Soon after your ad payment had already paid, your ads will start to appear on your customer’s screen.

Using Instagram Tools

Instagram has provided an in-app tool that you could use to get your customers contact, your post and followers insight, and make a call-to-action step.

Still, if you want to get more results, you may need an add-on tools that could help you to:

  1. research popular and lucrative hashtags
  2. spy on your competitors
  3. schedule and manage your posts and followers in a dashboard.
  4. increase your followers.

In fact, if you’re too busy in your business, it’ll be better to use a SMM (Social Media Manager) to manage your account. 

So you could trust your marketing campaign to a manager for instagram and focus your energy and attention on your business. It’s better than doing some technical things about your marketing campaign.

Conclusion

Instagram is one of the most popular social media that will help you grow your business faster, though you have to use it to its maximum potential.

You need to build your channel on Instagram right now by using Instagram business account, post great contents, and do the marketing things.

If it sounds too technical and you don’t have enough time, to get an digital agency to get your marketing campaigns done.

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What Is Content Marketing and The Types

As the world moves too fast, traditional marketing now is less effective and modern marketers are starting to learn about content marketing now. Thus, know more about what is content marketing examples, types, strategy, and how it would help your business grow! 

What Is Content Marketing? 

Content marketing is basically about how you use digital contents for marketing purposes. Based on Content Marketing Institute, content marketing is a marketing technique that involves distributing and creating contents in the process to lead audiences to notice and further become your customers. 

There are two main purposes of content marketing, they are: 

  • Attracts audiences to know your products or business. The ultimate content marketing strategy is how you create catchy, pursuing, and fancy contents. That could be a photo, video, blog, article, audio, copywriting, status update, or any viral content to increase more traffic. 
  • Engages the audience to be your customers. The higher the website’s traffic, the more people will notice about your business existence. That also means, the more audiences will likely want to be your customers. Also, if you have big deals, discounts, and appealing promotions.

Indeed, you need to create relevant, consistent, and important content marketing for your business. For instance, if you have a clothing line then only post about clothing and fashion related contents. You also need to analyze your targeted audience and consider what topics are going to attract them to click on your products. 

You also suggested using every digital platform to promote your business. There are several types of content marketing to help you grow your business. 

Types of Content Marketing

You have mastered the content marketing definition, now let’s talk about the types of content marketing. Actually, there are dozens of ideas but let’s learn the basic first. Here are 5 content marketing examples that you can try right now: 

1. Social Media Content Marketing

What is content marketing examples? We believe you have been scrolling onto so many contents on social media that are actually subtle marketing. Social media marketing is the use of social media platforms to promote products, increase audience engagement, and achieve your sales goals. Right now, social media is actually the biggest platform of digital marketing and most people are into it. 

You name it -Instagram, Facebook, Twitter, Pinterest, and Youtube- can be your promising business platforms. Consider your business’ goals before you create your marketing campaign on social media. Know your target audience, what you want to achieve, and your branding strategy. You can’t just post anything on social media without understanding the purpose. 

Here are some social media campaign strategies you can follow: 

  • Build Branding: You need to create a brand identity, catchy taglines, positive brand association, attached theme color, and highly visual photos or videos. As Neil Patel stated, build social media to entertain people and build the brand. 
  • Brand Awareness: Brand awareness is the marketing term used to tell about how audiences notice your product by the logo, brand name, color, and every detail about your products. This is the result of good branding too. 
  • Increase Traffic: You can increase audience engagement by placing ads, partnership, paid promotion, or collaboration on social media or build the organic traffic using SEO and tagline strategies for social media. 
  • Improve Interaction: Social media networks are huge. You can build communication and interaction there, also to promote them about your products, programs, deals, and more. 

2. Infographic Content Marketing

Infographic is the representation of data and information that forms by charts, images, videos, and minimal text to give the audience the overview of certain topics. By infographic marketing campaign, you can display a collection of data, comparison, or history of something in one engaging visual to attract the audience to focus on that. 

You need to create infographics with the best design and catchy copywriting. Let’s say you have a fashion brand, then you could create an infographic about the changing of fashion in the 90’s and today’s fashion. Set your target audience and again, promote it to your blog, social media, or you may want to create an ad. This is also one best content marketing strategy. 

3. Blog Content Marketing

Blog is the most fundamental type of content marketing. Blogs and websites have existed far before social media trends. Also, contents you posted on your blog could last more than two years and it’s proved as the long-term infestation for digital marketing. 

Every professional business has a website to strengthen the branding and also one great way to promote. Consider using SEO techniques to increase the website traffic on search engines such as Google and Bing. SEO (search engine optimization) will help the contents increase organically by the high volume keywords and other SEO approaches. 

There are some reasons why your business absolutely needs SEO. Other than that, you can also combine with other types of website traffic such as guest post, PPC, referral, and advertising. If you are looking for an SEO agency or a professional to help your business grow, you can click here

4. Podcast Content Marketing

Lately, podcasts have become popular not only for the sake of entertainment but also a breakable marketing tool. Podcast is a platform to communicate about personal, up-to-date, or certain topics on air on YouTube or other online streaming platforms. 

The podcast market now is growing tremendously. By talking on a podcast, you are allowed to promote your business as well as increasing brand awareness, reaching existing and targeted audiences, then also expanding the chance to attract customers. 

You could create your own podcast with planned digital strategy and also collaborate with another podcaster who has the higher audiences. This is a win-win solution because podcasts allow you to get closer to the audience, it’s relatively cheap, it’s easy to produce, and you can tell more about your business louder and clearer. 

5. Video Content Marketing

Video is also the breakable tool for digital content campaigns. You could create one advertising video about your current product and upload that on YouTube, embed it on your website, and for sure on your social media. Video contents estimate could increase the organic traffic by 157%. 

According to Forbes, most marketers have not used video contents as the main marketing campaign because it’s relatively expensive and complicated. Yes, you need to hire all the video crews, content creators, or video specialists with the high-end equipment, and that wouldn’t be cheap. 

Yet, there’s lower cost of professionals who create high-quality video and audio in the market. You could also be creative to produce unique and remarkable videos. Even today, there are so many viral advertising videos that are actually low budget products but they are amazing. The most important thing is the marketing strategy.

Now you know about what is content marketing examples. Another quote from Neil Patel, “content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis”

If you don’t know how to do marketing by yourself, you can ask for help from a trusted content marketing agency. SMEBRO is an incredible agency to help you to optimize your website using several traffic approaches and marketing. Indeed, to save more budget, click here to see the services we offered.

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SEO vs SEM: What’s The Difference?

Search engines like Google, Bing or Yahoo basically have two types of search results strategy: paid and unpaid. The paid strategy is what we call SEM (Search Engine Marketing) and the unpaid is SEO (Search Engine Optimization). 

Arguably, they both sound like the same thing, but in the practice, these are two very different approaches to becoming visible on the SERP (Search Engine Result Page). 

So, what’s the difference between SEO and SEM? How do the two relate and work together? You should have a solid understanding on how these terms work and know when to use each strategy. Let’s dig deeper on the explanation below! 

What is SEO?

SEO is the practice in optimizing your website to be seen in the search engines. Not only that, it is also the practice to rank your website’s visibility to be at the top of search results with unpaid strategy. 

To get the best results in search engines with SEO, you really have to understand The Four Basic Pillars of SEO. These pillars will guide you to be successful in optimizing your website visibility. Let’s have a look! 

  1. On-page SEO 

On-page SEO is basically things that you can do and control within your website and content to help search engines understand your content in context. It includes keyword research optimization, on how you choose keywords that your target customers search for in search engines and how you maximize the keywords on title, H1 H2 H3, meta tag description, permalink and image alt tags. This process is to help search engines to crawl your content. 

2. Off-page SEO

In off-page SEO, it is mainly about building trust and authority. There are two indicators to be successful in optimizing off-page SEO, which are trust from other websites that we usually know as backlink and authority from search engines or what we call domain authority. 

To get backlink from other websites, you have to produce well structured, fresh and more engaging content. In addition, to size up your domain authority, you have to meet the E-A-T standards and social media sharing. 

3. Content

Content is one of search engines’ main ranking factors and without a great content that properly matches the audience’s intent, you will struggle to rank in the top results. However, content goes way beyond just copywriting, you need another solid strategy to really size the rank up! 

4. Technical SEO 

Technical SEO is more likely technical things, such as making sure your page speed, site structure that is set up correctly, website security and mobile friendly appearance. These all technical things should be your big consideration to make sure that your website has a great user experience. Thus, it can minimize the bounce rate. 

What is SEM? 

Search Engine Marketing is a paid strategy to gain your website’s visibility on the search engines. It is also known as PPC (pay-per-click). SEM uses PPC advertising platforms like Google Ads or Bing Ads to help you advertise your websites or web pages. As a paid strategy, SEM involves you setting up and optimizing paid ads from choosing the goals you want to achieve, maintaining how the ads go until it ends. 

Here are some campaign goals that you might find when setting up the ads: 

Search Ads: your ads will appear in search engines

Shopping Ads: your ads will appear with a shopping formats

Display Ads: your ads will appear on Google Display Network

Gmail Ads: your ads will appear on Gmail

YouTube Ads: your ads will appear in text or video format in YouTube

If you want to be successful in running SEM, you can begin a campaign with comprehensive keyword research and competitors insights to learn how they targeted their audience. 

What’s the Difference?

When we talk about SEO and SEM differences, we’re really just talking about different approaches of digital marketing. These two practices shouldn’t be seen as channels in isolation. It should be seen as two parts of a larger digital strategy that can drive visibility, traffic and conversions from search engines

To know more about the differences, let’s dive in right here! 

– Goals

One of the main differences from SEO and SEM is speed. SEO takes time, a lot of time to be in the top page results, especially when your website is new and still has a few backlinks. 

On the other hand, SEM is a fast way to make your business visible to your target audience. If your business is in a fast moving industry, need fast digital presence, you can come with SEM as the best result. However, if you have long-term goals, SEO will be beneficial for your business. 

As mentioned previously, SEO and SEM can’t be separeted one to another. You can combine these two strategies to get the best result for your business.

– Results

When talking about the result, you will have more extra time to be visible in the first search page with SEO compared to SEM. In fact, it takes an average two years to be visible in the first page results. This doesn’t mean that you should not expect it to take less than 2 years.

If you target long tail keywords and implement SEO best practices, you can start to see some results within a few months. SEM is taking less time since once you choose this strategy, you will be visible in the top page results. 

– Cost

A lot of people are drawn to SEO because it’s free website traffic. You will cost nothing to your SEO and yes, you don’t pay when someone clicks your websites in the organic search result. But, SEM is totally not free. You have to pay once people click your websites, but you have a great place to be visible in top search engines results.  

SEO vs SEM, Which is better?

Now, you have compared both SEO and SEO. To decide which strategies is right for your marketing strategies, you might consider these following key points: 

1. The Competition

If you use SEM as your strategy, you have to realize that there is a lot of competition for your target keyword. However, the competition in SEO is more likely about content. How you can fill the organic content gap in order to win the competition

2. Market Segment 

If you still don’t know your market segment well, and you want to test your idea, product or services, you might use SEM as your strategy. But, to go with SEO, you need extra time to wait until you finally find it.

3. Customer’s Buying Cycle

If your customers typically know what they want, search for it and immediately buy it, you may choose SEM to point out your customers. However, if your customers research for days, weeks or months before buying, you might choose SEO as your strategy. 

4. Average Cost in your industry

If the keyword you targeted has low cost per click or the cost is within your budget, you may go with SEM strategy. However, if the cost per click is very high, you should consider SEO as your strategy. 

5. Your Websites Status

If your business is new and has little to no online presence, you might use SEM as your strategy and if your business are established and already have some online authority, you might use SEO as your strategy. 

Back then, which one is better is all depending on your business goals and needs. In fact, almost anyone disputes on how to run an astonishing Search Engine Marketing. There are a lot of factors that affect how the ads run, but we got your back! We can help you to make an astonishing ads that cost less which means you save more budget, click here to see the services we offered. 

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