Instagram Marketing: The Definitive Guide

You’re very likely an instagram user, but have you used instagram marketing for your business? If you haven’t, then you should start using it. Because using instagram for your marketing strategy will definitely grow your business even larger.

This article will guide you thoroughly to do and win your marketing campaign on Instagram step by step. Keep reading.

The Blowing Mind Facts of Instagram

In case you didn’t believe how Instagram can help to skyrocket your business, these following facts will open your mind.

Instagram is one of the most popular social media with total users having reached over 1 billion. The users for every country has reached over millions. (Statista)

instagram user

Instagram is a winning social media with the highest average engagement among 3 most popular social media. Whereas the median engagement for all social media is on 0,9%. (Rival IQ)

Lastly, the fact that will encourage you to maximize your instagram marketing strategy is that 72% of people claim to buy what they just saw in the app (Business Insider). By seeing those facts, now you are assured that using instagram for marketing will be your best tool to win your customers.

This article will be your best instagram marketing guide to start with.

Switch to Instagram Business Profile

Now, when you’re ready to start using instagram as a marketing tool, the first thing to do is to set up your instagram business profile. Your instagram business profile will help you get insight of your audience, post statistics, engagement, etc.

It will help you create the best approach and strategy to gather audiences, create campaigns, and define the funnel to convert them into customers.

switch instagram marketing

Just go to your setting page > [Account] > [Switch to Professional Account] > [Business].

You will need to fill some data about your business including email/phone, business, category, etc. Just give them the data they need and finish the preparations.

Type of Instagram Post that is Effective for Business

The next step you need to do is to create an instagram post. If you are already an instagram user for a long time, you may have been familiar with it.

But that is your personal post. If you are managing an instagram business account, you need to know what type of posts that will gather audiences and build engagement well.

Educational Post

educational post instagram

Just like the name, an educational post contains posts that will give you a guide, tips, or any other kind of “how-to” post. People love to grow more and more, so the goal of educational posts is to help people gain more knowledge, skill, and whatsoever.

Motivational Post

motivational post

If an educational post targets your skill, the motivational post works on your mental. The goal is to encourage, empower and build  confidence or resilience in yourself.

If an educational post should be related to technical knowledge in your business niche, the motivational post can cover more fields as long as it has any relation with human psychology.

Behind the Scene Post

behind the scenes post

Sometimes it’s good to appear in front of your audience naturally, without any polishment or too much editing. A behind the scene post will help to build proximity and intimacy with your audience. It’s also one of the best content to build engagement in social media.

Repost from Employees and Customers

It works just like behind the scene post. Moreover, the repost from your employees and customers could become a way to build social trust and branding.

This kind of post has so many benefits for your business. It will make your employees proud and your customer more sure about your products or services.

*Instagram Marketing Tips: create your own content and never violate copyrights law. It may cause your account to be permanently banned and your effort go to nothing.

Partnership with Influencers


Now, you have had an instagram business account filled with some posts. What do you need to do to gather your audience in your channel?

The fastest way is to make a partnership with other influencers.

The influencer could be a public figure from the entertainment industry (film, drama, music, etc). Or, some people who are experts in your niche and have many followers.

Just give your products or let them use your services freely as a barter for an endorsement. But if the public figure has so many followers, the endorsement fee could reach thousands of dollars per post.

Create Sponsored Ads

If you’ve just started your business and there is a tight budget in it, you should consider to create sponsored Ads.

With instagram sponsored ads, you could just target a specific market based on location, gender, interest and behaviour. This way, you could reach optimum growth with minimum budget.

To start creating an instagram sponsored ad, just head to your best marketing content and click the [Promote] button.

Choose where to send your audience (profile, website, or direct message) If you just start building a channel, it’s better to direct them to your profile.

Define your audiences based on their characteristics, which is meet your ideal customer. Arrange the budget and duration of your ads and complete the administration fee. Soon after your ad payment had already paid, your ads will start to appear on your customer’s screen.

Using Instagram Tools

Instagram has provided an in-app tool that you could use to get your customers contact, your post and followers insight, and make a call-to-action step.

Still, if you want to get more results, you may need an add-on tools that could help you to:

  1. research popular and lucrative hashtags
  2. spy on your competitors
  3. schedule and manage your posts and followers in a dashboard.
  4. increase your followers.

In fact, if you’re too busy in your business, it’ll be better to use a SMM (Social Media Manager) to manage your account. 

So you could trust your marketing campaign to a manager for instagram and focus your energy and attention on your business. It’s better than doing some technical things about your marketing campaign.


Instagram is one of the most popular social media that will help you grow your business faster, though you have to use it to its maximum potential.

You need to build your channel on Instagram right now by using Instagram business account, post great contents, and do the marketing things.

If it sounds too technical and you don’t have enough time, to get an digital agency to get your marketing campaigns done.

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