Category: SEO

15 of the Most Effective SEO Tips for Beginners

如果您不熟悉搜索引擎優化,在沒有任何指導的情況下直接投入使用可能是您會犯的最大錯誤之一。您必須為初學者尋找最有效的SEO技巧,以便您有一個良好的開端。

SEO對於初學者可能會感到恐懼,主要是由於信息過載和搜索引擎算法的不斷變化。所以為初學者提供最新的SEO和數字營銷技巧,以提供可持續的結果,至關重要。

牢記這一點,我們為初學者編寫了15個最有效的SEO技巧列表,可幫助您破解SEO代碼。

#1: 創建人們喜歡閱讀和分享的內容

初學者最好的SEO技巧之一是優先創建高質量的內容。您需要豐富的內容來增加自然流量並吸引訪問者。您還需要它來引導搜索引擎爬網程序,並幫助他們了解您的網站和企業的宗旨。因此內容不僅重要,也是有必要的。

您應該創建人們喜歡閱讀的內容,使他們在您的頁面上停留的時間更長。根據Backlinko的說法,這是初學者最關鍵的SEO技巧之一,因為停留時間是重要的排名因素。因此,如果您正在尋找適合初學者的實用SEO技巧,那麼最好的起點就是創建引人入勝且令人興奮的內容。

您可以創建內容豐富的博客文章,長篇內容,信息圖表,清單,專家訪談等。根據BuzzSumo對1億篇文章的分析,這些內容往往極具吸引力,也更有可能被您的受眾共享。該研究甚至發現,平均在3,000到10,000個單詞之間的文章所佔份額最多。

average share content lenght

按內容長度共享的平均值

圖片來源:OkDork

 

獲得您的內容的份額對於SEO至關重要,因為分享您的內容的人越多,您獲得的可見度就越高。這將為您的網站吸引更多流量,從而轉化為更好的排名。

#2: 重新設計競爭對手的SEO策略

在初學者最重要的SEO技巧中,掌握SEO的最佳方法是向競爭對手學習。確定他們的關鍵字排名,哪些網站鏈接到它們以及它們錯過了哪些機會。

根據這些資料,您可以提出一種比競爭對手更好的策略。

您可以使用SpyFu的競爭對手分析工具對競爭對手的SEO策略進行全面分析。該工具能幫助您確定競爭對手的關鍵字排名,以及他們獲得的點擊次數。

Monthly Domain Overview

域概述-SpyFu

圖片來源:SpyFu

#3: 進行詳盡的關鍵字研究

您可能會遇到很多針對初學者的SEO技巧,這些技巧會建議您進行關鍵字研究,這始終是必要的,但您不能再僅依靠基本的關鍵字研究了。您需要全面了解每個潛在關鍵字的效果,以便了解對您最有利的關鍵字。

您可以使用SpyFu的關鍵字研究工具來獲取有關潛在關鍵字的詳細統計信息。您可以查看每個關鍵字的詳細信息,例如官方排名,每月搜索量,點擊率等。該工具甚至可以為您顯示有利可圖的相關字詞,從而大大簡化了關鍵字研究。您還需要參考我們的指南,了解如何為品牌找到相關的長尾關鍵詞。

關鍵字研究工具-SpyFu

圖片來源:SpyFu

#4: 優化頁面元素

  • 頁面優化是初學者必不可少的SEO技巧之一,因為它涉及很小的且容易被忽略的元素。這包括頁面標題,元描述,URL和標題標籤之類的元素。儘管這些元素可能很小,但它們並非無關緊要,並且可能會對您頁面在搜索引擎中的排名產生重大影響。
  • 這是初學者優化頁面元素的一些基本SEO技巧:

頁面標題(也稱為標題標籤)應清晰,醒目且簡潔。它應該在50到60個字符之間,並包含您的目標關鍵字。例如,在搜索詞“ Google Analytics(分析)指南”中排名第一。它簡短而直截了當,同時仍然以自然的方式使用搜索字詞。

頁面標題示例

圖片來源:Google搜索結果

  • 您的元描述應包括您的目標關鍵字和其他可以迫使人們點擊您的鏈接的相關術語。它應該在150-170個字符之間,最好以號召性用語結尾。如果長度超過170個字符,內容將以搜索引擎結果中的省略號結尾。

以下屏幕截圖中的BrightLocal的元描述是完美的元描述的示例。它具有描述性,且直截了當。它自然地利用了相關的搜索字詞,並以號召性用語結尾。

  • 本地SEO元描述

圖片來源:Google搜索結果

•您的網址應簡短,描述性強且直截了當,最好約3-5個字。它應該能夠解釋該頁面的內容。例如,請查看精選代碼段中用於搜索字詞“本地排名因素”的URL。它僅用四個詞來描述頁面,但其描述性足以使用戶和搜索引擎了解頁面的含義。

本地排名因素的精選摘要示例

圖片來源:Google搜索結果

 

您應該使用適當的H2和H3標籤去正確標記子標題。這將提高讀者和搜索引擎的內容可瀏覽性,從而提高您在搜索引擎中擁有更高排名的機會。如您所知,保持內容的可讀性是初學者最關鍵的SEO技巧之一。

您可以查看我們全面的頁面SEO清單,以獲取針對初學者的更有用的頁面SEO技巧。

#5: 修復SEO技術問題

對於初學者來說,最重要的SEO技巧之一是識別並修復您網站上可能影響SEO工作的任何技術問題。這些技術問題將包括斷開的鏈接,索引問題等。我們的SEO審核清單可以幫助您全面了解您應該關注的重大技術SEO問題。

確保使用Google Search Console定期獲取有關您網站上任何技術問題的更新。該工具向您發送電子郵件警報,因此您可以快速識別站點上的任何索引編制問題,404錯誤,服務器錯誤和安全性問題。這意味著您甚至可以在它們開始影響用戶體驗和頁面排名之前對其進行修復。

您還可以使用諸如SEO Site Checkup之類的工具對SEO運行狀況進行全面測試。這將為您提供有關站點上所有技術問題的完整見解,以及有關如何解決這些問題的建議。

簡單的SEO審核示例

圖片來源:SEO網站檢查

#6: 增強用戶體驗

用戶體驗是SEO中的關鍵要素,因為如前所述,停留時間會顯著影響搜索引擎排名。您的站點用戶體驗越好,停留時間將越長。

除此之外,不良的用戶體驗會增加跳出率,這會對您的網站性能產生負面影響。因此,增強用戶體驗是初學者最有效的SEO技巧之一。

縮短頁面加載時間是針對初學者的重要SEO技巧之一,可以幫助您改善用戶體驗。如果訪問者需要等待很長時間才能完全加載頁面,則他們可能不會停留在與內容互動的過程中。從長遠來看,這會顯著提高跳出率,對網頁排名產生負面影響。

您可以使用Google PageSpeed Insights來測試您的頁面速度,並確定提高速度的機會。

LightHouse頁面速度測試

圖片來源:Google PageSpeed Insights

您還應確保網站上的每個可點擊元素均按預期工作。頁面佈局,配色方案和版式都是重要的視覺因素,會影響人們在您網站上的體驗。

#7: 改善您的反向鏈接資料

您可能已經意識到反向鏈接配置文件在搜索引擎排名中的重要性。當權威網站鏈接回您時,它充分說明了您網站的信譽和信息。

當搜索引擎發現您從高權限網站上獲得了很多鏈接時,他們會理解那些網站正在為您提供擔保。因此,他們將假設您的網站包含用戶認為有用的可信信息。

這可以逐步提高獲得大量高質量反向鏈接的每個網頁的頁面排名,這使鏈接對於初學者而言至關重要。

同樣,來自可疑或垃圾郵件網站的鏈接將大大降低您網站的信譽。這就是為什麼它是初學者最重要的SEO技巧之一,可讓他們快速拒絕或刪除不良的反向鏈接,同時努力獲得更高質量的反向鏈接。

您可以使用SpyFu反向鏈接研究工具對網站的反向鏈接進行全面的分析。這將向您顯示重要的詳細信息,以評估網站的信譽,例如每月自然點擊次數。列出低質量的網站,以便您可以與網站所有者聯繫,以將其刪除或通過Google拒絕它們。

該工具還可以幫助您發現反向鏈接,這些反向鏈接可幫助其他網站和競爭對手對特定關鍵字進行排名。這是發現可能要鏈接回您的新站點並幫助您改善反向鏈接配置文件的好方法。

SpyFu反向鏈接檢查器

圖片來源:SpyFu

#8: 利用社交媒體

社交媒體是宣傳您的內容並為您的網站吸引更多流量的最佳和最實惠的場所之一。您可以使用它來吸引大量的受眾和各種興趣小組,即使他們從未聽說過您。您可以使用正確的互動策略將人們變成忠實的追隨者,從而確保您在目標受眾中的信譽。

所有這些都有助於改善社交媒體的影響力,從而進一步增強您的SEO策略。對於初學者來說,這是最重要的SEO技巧之一。出現在社交媒體上,宣傳您的內容,並鼓勵您的關注者或讀者與他們的網絡分享。

您可以使用諸如Buffer之類的工具來分析當前帖子的效果,並查看在內容格式,內容類型,時間安排等方面最有效的方法。Buffer將幫助您提出社交媒體策略;您應該宣傳受眾群體喜歡的內容,以便他們更有可能與關注者分享。

您也可以直接在民意調查中詢問您的聽眾,以了解他們希望從您那裡看到什麼。另外,請確保您的博客文章和其他內容易在社交媒體上分享。添加社交分享按鈕,並包含號召性用語,以提醒讀者分享您的內容。您甚至可以在您的帖子中添加“Click to Tweet ”鏈結,以便您的讀者共享最吸引人的部分。

內容營銷學院在其博客文章中包含“Click to Tweet ”鏈結的方式如下。他們還在側面突出顯示了其品牌的社交媒體頁面,邀請讀者與他們建立聯繫。

圖片來源:內容營銷學院

#9: 使用出站鏈建立有價值的連接

雖然您已經了解了入站鏈結的價值,但是出站鏈結對於您的SEO策略同樣重要。它們有助於將您的讀者引導至相關的可信來源,以供進一步閱讀參考。他們通過備份索賠來幫助您提高信譽。因此,它們在幫助搜索引擎評估您的網站和內容的信譽方面非常有效。

除此之外,出站鏈結還可以幫助您與知名網站,發布者和博客建立有價值的聯繫。當他們看到您通過鏈結將流量發送到他們的站點時,他們將不勝感激。

雖然這不能保證他們能互惠互利,但是如果您要求他們鏈結到您或發布您的來賓帖子,則會大大增加您獲得成功的機會。這就是為什麼建立出站鏈接是初學者最有效的SEO技巧之一的原因。

但是,請確保不要僅出於鏈結目的而鏈接到網站。更好地選擇要鏈結到的站點和頁面,並且不要用出站鏈結來過多填充博客文章。僅鏈結到與您正在討論的主題高度相關的研究,指南和示例。另外,使用域權限檢查器評估網站的權威性。 Small SEO Tools中的一項包括您可以關注的其他統計信息。

圖片來源:小型SEO工具

#10: 改善內部鏈

內部鏈結策略是另一個影響搜索引擎排名的重要因素。優化它是初學者必不可少的SEO技巧。在Search Engine Land上發表的Oncrawl研究中發現,指向內部鏈結的網頁越多,其爬網頻率就越高。

您的內部鏈結可幫助搜索引擎了解您網頁的用途,從而將其傳遞到相關的搜索引擎結果中。因此,毫無疑問,改善內部鏈結策略是針對初學者最有效的SEO技巧之一。

您應該避免用內部鏈結填充帖子,而應在整個帖子中自然使用它們。確保內容繁多的頁面鏈結到網站上的其他相關頁面。

Ninja Outreach使用的策略涉及將效果最佳的頁面鏈結到其網站上效果較差的頁面。這導致即時流量增加了近50%。 Trophy Central還對其內部鏈結結構進行了細微調整。這有助於他們在目標搜索字詞中排名更高,其中兩個排名前三。

#11: 優化您的錨文本

您用於鏈結到其他頁面和域的錨文本也會影響您網站的SEO。它們幫助搜索引擎了解您鏈結到的頁面的目的。這也有助於他們評估您的內容質量以及與某些搜索詞的相關性。因此,優化錨文本是初學者最有效的SEO技巧之一。

您的所有錨文本和內部鏈結都應為讀者提供價值。您的錨定文字應有助於讀者理解您指向的頁面,以便他們確切地了解單擊後的內容。完全匹配,部分匹配,品牌和LSI關鍵字錨文本混合使用以優化內容。

例如,在以下屏幕截圖中,我們混合使用了LSI關鍵字和品牌錨文字。

內部連結

圖片來源:SpyFu

#12: 提高網站的移動友好性

移動友好性是影響搜索引擎排名的另一個關鍵因素,因為它對移動SEO產生影響。而且,隨著每天進行的移動搜索量不斷增加,如果您不優先考慮移動SEO,那麼您可能會錯過潛在的訪問者並降低可見度。

僅在美國,2018年就使用手機進行了2.07億次搜索。我們希望在未來幾年中,這些數字會有所增加。如果這些移動搜索者在訪問您的網站時沒有良好的體驗,則將提高您的跳出率並降低排名。

因此,對於初學者來說,關鍵的SEO技巧之一就是確保您的網站具有響應能力或移動友好性。這將幫助您增強所有設備上的用戶體驗並提高排名。

您可以使用Google的移動設備友好測試來分析網站的移動設備友好性。

Google移動友好測試

圖片來源:Google

#13: 優化SEO的視覺內容

對於SEO而言,優化視覺內容與優化文本內容一樣重要。視覺內容可以包括後期圖像,特色圖像和信息圖表。

以下是一些優化SEO視覺內容的基本技巧。請遵循以下針對初學者的最佳SEO技巧:

  1. 搜尋視覺內容時,搜索引擎會讀取您的文件名。因此,請確保使用相關的文件名,並在每個單詞之間使用連字符以幫助搜索引擎理解它。
  2. 包括信息圖表的輔助文字,以增加其被發現的可能性.
  3. 為所有視覺內容包括適當的圖像替代文字,以幫助搜索引擎和視覺障礙者了解您的內容。您可以使用Alt Text Tester之類的插件來測試網站上的alt文本,並查看需要在何處添加它。

#14: 積極推廣您的網站

當然,如果您希望網站內容吸引更多流量並在搜索引擎結果中排名更高,則要確保其網站內容具有盡可能高的可見性。

這就是為什麼內容推廣是SEO入門技巧中如此重要的一部分的原因。除了在社交媒體上進行有機宣傳外,您還可以付費將內容宣傳給新的相關受眾。

新聞通訊和電子郵件更新是最流行的內容推廣策略之一。

除此之外,您還可以通過參加相關的團體,社區和論壇來推廣您的網站。回答有關Quora的問題或對相關subreddits做出貢獻。查看有關如何推廣網站的綜合指南,以了解更多信息並發現更多適合初學者的SEO技巧。

#15: 關注熱門SEO博客並保持更新

對於初學者來說,SEO技巧的最大問題之一是SEO的領域每年都在變化。算法更改和政策更改會影響您的SEO策略和排名。因此,您今天發現的所有針對初學者的SEO技巧可能將在3-4年後不再適用。

因此,至關重要的是,您必須關注知名的SEO博客,以隨時了解最新消息和形勢變化。這將幫助您為初學者確定具有長期影響的更新有效的SEO技巧。

最後的想法

這些是初學者最重要,最有效的SEO技巧,但並不是唯一的技巧。您應該自己進行A / B測試,以查看有效的方法和無效的方法。觀察您的競爭並確定他們正在實施的最新,最有效的策略。所有這些方法將幫助您確保您的SEO策略保持更新和有效。

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What Is Backlink and Its Role in SEO

Backlink is a link from another website that is linked to your website. The main point of backlink is used for optimization purposes so your website is verified in search engine’s algorithm. Learn more about backlink strategy, functions, types, and know why backlinks are important in SEO rules. 

What Is Backlink?

Backlinks are the links from other websites or pages that lead to your website, or vice versa. Backlink is used as a measurement on search engines such Google or Bing to tell that your contents are believable and noteworthy. 

Backlink can be used as a ranking signal too on search engines. Mostly, if you get backlinks from high-quality pages or websites. That means, you get the recognition from them that can increase website’s visibility and rating on search engines. 

Indeed, another benefit of backlinks in SEO (Search Engine Optimization) is to increase the website traffic and expand the audience to a higher lever. For instance, when you have a backlink from a bigger website, that means some of their audience will also click then visit on your website. Those audiences could be the potential visitors for the growth of your site. 

Why Are Backlinks Important?

Backlinks play an important role in SEO strategy. Search engines such as Google do the crawling technique from time to time to find the relevant website in specific keywords. Backlink can help Google to find your website to appear in its top search results.

Meanwhile, there are more reasons why are backlinks important: 

1. Maintains Website Reputation on Search Engines 

Do you know that Google uses backlinks as one of those website popularity indicators? The more backlinks -qualified backlinks- you get from other incredible websites can boost your website value. That also means you get a good verified reputation from Google. 

By that, Google will consider showing your website in the top page search result. When audiences search for a specific keyword, Google will only show the most popular, informatave, and trustable website. Indeed, that must be your website. 

2. Google Finds Your Website Through Backlinks

Google algorithm is mysterious, but one thing for sure, it’s looking for a new good website that publishes relevant keywords every other day. The more backlinks you have, the easier it is for Google to find your page. 

Meanwhile, consider calling an SEO agency to plan the backlink strategies. Getting so many random backlinks from underrated websites can be spam on the internet and search engines won’t like it. 

3. Relevant Backlinks Increase Website Credibility and Trustworthiness 

Let’s talk about backlinks SEO and how it can increase our website credibility and trustworthiness. Let’s say you have a website with a specific niche about T-shirts, then it is so good if you get a backlink from another bigger website with a fashion niche. Do you get it?

When you do, the relevant backlinks is another form of approval that your website is credible and trusted linking for the fashion world. It would not be relevant, trustworthy, and good if your T-shirt website has a backlink from a website about computers. 

4. Backlinks Bring Traffic to the Website

Based on SEMrush, backlinks and guest posts can boost the website traffic, organic and referral traffic. Relevant backlinks get Google easier to find your website to show up on search results. Also, a backlink form a bigger website can lead more new audiences. This is the ultimate backlink strategy to increase ranking on Alexa Rank too. 

5. Increases Website Popularity and Discoverability on Search Engine 

Backlinking your site on one website to another can be one consideration of website popularity. It also increases the chance of your website visibility on search engines. When your website gets those to keys -popularity and visibility- the website can be Google and audience’s favorite when they are looking for information from specific keywords. 

What Types of Backlinks are Valuable?

You finally understand about the backlinks definition, now we’ll explain about what types of backlink building that are valuable for your website. Not all backlinks can do you good, know what’s good backlink criterias: 

1. The Authority and Credibility of the Linking Site 

The most worthy backlinks come from a quality and bigger website. A guest post of a backlink from a popular and trusted website sends more votes to search engines to track your website well.

2. On-Site Link Location

Have a backlink on-site link location, means in the body article and refers to a specific outbound link. A backlink on header, sidebad, or footer is not working so much. If you don’t know how to, you can ask for advice to an SEO agency about the backlink building services to increase website traffic

3. Consider The Follow vs. No Follow Links 

When a website puts your website link on their article, they can set a HTML code as a dofollow or no follow link. This is what are dofollow and nofollow links according to Alexa

  • Dofollow link is the type of backlink that gives value to search engines. 
  • Nofollow link is gonna pass by the search engine. It’s not gonna do anything to your website link. 

Most publishers prefer the dofollow links. Do follow links will tell the search engine to notice your website. 

4. Get Backlink That Never Linked to Your Website Before 

If you have a backlink for xyz.com for thirteen times in a row, that’s not going to be a powerful SEO strategy. Find another bigger website to have a backlink to your website. Also, the domain should be relevant to your website. 

5. The Backlink Linking to Specific Target Keywords 

Get a backlink to another website that includes a target keyword of yours. Link that as an anchor link. There is one study that linked a correlation between keyword-rich anchor text and higher rankings for that keyword. 

Conclusion 

Indeed, that’s all about the backlink strategy. You can also use a backlink checker such as Backlinko blog, SEMrush, and Neil Patel backlink site to find out who links to you and it’s to build links to boost your ranking. 

You are also suggested to use backlinks SEO from webinars, business profiles, editorial, guest post, and comment backlinks. Please avoid paid links, low quality backlinks, or or irrelevant directory links. 

If you don’t know how to do backlink strategy by yourself, you can ask for help from a trusted content marketing agency. SMEBRO is a credible and trusted agency with professional history in internet business to help you to optimize your website using several traffic approaches, SEO service, and content marketing. 

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Why You Need an SEO Agency

The reasons why you need an SEO agency is because they will help your online business to grow the way you wanted it to be. Know more about all the approaches and services that an SEO agency can do for your business here! 

What Can a SEO Services Company Do?

If you are new to the digital world, you might be confused about what SEO is. SEO (Search Engine Optimization) is a must online marketing approach to follow, with the main function to increase your online visibility. This is also used to increase your page’s traffic and ranking that will give a positive impact for your business. 

Indeed, you may need an SEO agency service to do the online marketing job. An SEO agent is the expert to analyze your website, competitors, plan the strategies, and observe every detail needed for website optimization. 

Know more about why you need an SEO agency to build top website, they are: 

1. Keyphrase Research and Identification

Keyword research is the process of finding potential keywords that match your type of business and target audience. This is the ultimate SEO strategy to increase website traffic using the organic traffic approach. 

The works of keyword research includes analyzing specific keywords that internet users search on search engine machines such as Google and Bing. You will know what the most searched keywords are and you will write the article with SEO friendly approaches. Indeed, an SEO agency will also help you to analyze how the competitors work using the same keywords so your content can reach better results. 

For example, you want to sell something on your website then an SEO specialist suggests potential keywords from keywords tools such as Keyword Surfer and KeywordToolsIO. Weeks later you will see that one optimized article is on page one and the traffic is increased, as well as the customers that find your product interesting. 

Another SEO agency main job is to encompasse your website with local search engine optimization. This is the SEO branch that centered on using local search results, such as: 

  • Jeans shop near me
  • Jeans shop nearby 
  • Jeans repair shop near me 
  • Best jeans shop near me 

If you have a clothing line business, you can use those local keywords to get more traffic and potential customers. Why local search is important? Don’t you know that 50% of customers searched for a local search from their mobile phone before they visited the offline store? Also, 78% audiences who did a local search ended up buying the products. 

2. Initial Website Optimization

Why you need an seo specialist is because they will do the initial website optimization job, benefits of SEO agency includes: 

  • Analyze the keywords that are beneficial for your business. You might use the targeted keywords to write the long-last topic article or long-tail keywords from Ubersuggest
  • Optimize for on-page SEO, that includes the meta description, categories, URL slugs, subheadlines, and other features on your on-page website. 
  • Optimize for off-page SEO, that’s how you boost website traffic from your outside website. That includes backlink, guest post, promotion on social media, and more content marketing insights. 
  • Analyze the website competitors by publishing informative, qualified, and trusted contents. 
  • Study your niche, your goals, and so your branding.

Initial website optimization is the process using all the SEO strategies to advance strategies to boost the traffic so your website climbs to the top rank in the SERPs. 

3. Submission to Search Engines

First thing first, your website needs to be indexed on a search engine machine (eg: Google) as the proof that your website is noticed and verified. If your site is not Google’s index, the audience won’t be able to reach your website. To make your site indexed, you need to submit your site to Google.

How you do that? That’s why you need a SEO specialist to help you manage it. Usually it’s easier and faster for Google to index a new site and you can do it manually, but the SEO service agency can speed the process. 

  • This is how to submit your site to search engines: 
  • Request indexing with the inspect a URL tool in Search Console.
  • Use internal links on articles. 
  • Link your website on another website, use the backlink or guest post strategies. 
  • Use other Bing Webmaster Tools, Yandex Webmaster Tools, and more. 

You can check if your site is on the index page by typing the URL name and see if your site is on suggestion keyword and is on the top of the search page. Also, it’s unknown how long it’s going to take to your page to be on index but you can trust an SEO agency to make it quicker.

4. Improving the User Experience

It’s not only about the quality of your website content or how great your SEM content marketing is, but it’s also about the user experience. User experience is how the use feels when exploring your website, including the application, system, or service. 

You can work with an SEO agency and developer to improve your website speed, supporting features, site structure, design elements, and all parts for the best user experience. No users like to spend more time on a long-loading page, an error, or bad design site, whether using computer or mobile site. Even Neil Patel suggests to remove anything that slow down your site. 

5. Quality Link Building 

The last but not least reason why you need an SEO agency is because they know how to process link building. Link building is simply the SEO technique to get along with other websites to link back to your website. This is likely the point of back link or guest post, but you need to get qualified link building. 

Link building is one of Google’s algorithms to state that your website is not a low quality business site but it’s verified. Most frequently, sites with quality link building have more traffic and higher ranking. An SEO agency has good channels to link your website to other popular websites. 

6. Conclucion 

SEO can be complicated and challenging, that’s why you need an SEO agency. Also, Google algorithm is complex. SEO agency is a professional to help you to boost your website traffic and ranking. They also can provide you tips, tricks, guidance, and details to create a big good reputation for your website. 

You want to have high traffic and a high ranking website but you don’t know why? Then, you should call an SEO agency to plan all the website strategy and content marketing. SMEBro as a professional SEO Agency Hong Kong is ready to optimize your website to reach the goals. Check out our SEO service and benefits. 

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How to Create A SEO Friendly Website

If you create a website by using WordPress or other famous open-source CMS, you probably already know that there are already many ready-to-use plugins for SEO. For example, YOAST. But if you are an idealist who prefers to create your own version of CMS, you surely want to create a SEO-friendly website yourself. Do you know how to create a website SEO friendly? If you don’t yet, here are some tips.

Make Sure Every Page Has Meta Tag Functions

Make sure every page of your website has functions of meta tags. From the home page, product pages, category pages, news pages, and so on. Meta tags that must be present are the meta title and meta description, while meta keywords can be ignored because Google doesn’t care about meta keywords anymore.

Make Sure the CMS Editor Supports Heading and UBI Functions

Almost all text editors actually already support heading functions. But, there is nothing wrong to make sure that the CMS editor you use supports the functions as well. The heading that must be present is H1, H2, and H3. H1 is usually used for the main title, H2 for sub-titles, and H3 for the title in the body of the article. UBI or Underlined, Bold, and Italic is also important. Similar to heading, almost all CMS editors should already support the UBI functions. So that you will be able to highlight important information on your website.

Make Sure the Structure of Your Website URL is Neat and Organized

This commonly happens on e-commerce websites where the URL of products pages is messy. For example, https:/www.onlineshop. com/index.php?route=product/product&product_id=52. The URL should be neat, structured, and organized. For instance, https://www.onlineshop.com/products/dress.

Loading Speeds are Important

Keep in mind that loading speeds are important. But, loading speeds according to whom? Of course, according to Google. Fortunately, Google provides a free tool that you can use to check the result of your website’s loading speeds as well as technical recommendations that you can take to make your website’s loading speed become quicker. You can find the tool on the internet. You just need to insert the URL of your website and the results will be displayed. The ideal number is 70/100.

Give Spaces for Texts

Some websites prioritize aesthetics and beauty by adding too many photos and pictures. A website design is important. But if you add too many pictures and photos on your website, it will negatively affect the SEO. Home pages of some websites contain many photos and pictures with just a little bit of texts. On the other hand, from the SEO side, a homepage is important to fill with informative and descriptive texts. Why? Because the Google crawler cannot read photos and pictures. It can only read texts.

So, if a homepage of a website contains only pictures and photos, the Google crawler will find it hard to see the topic of your website. Whether it is e-commerce, company, management, or others. If you are a web programmer, make sure the homepage of the website you create has spaces for texts. For example, introduction, company profile, and so on. Also, do not forget to make sure that the CMS has the feature to change the texts.

Submit An XML Sitemap

The next tip is submitting an XML sitemap. Most of you are probably already familiar with a sitemap on websites. An XML sitemap is quite the same as the regular sitemap. It consists of a list of pages contained on a website. But an XML sitemap is addressed to the Google crawler in the form of an XML file. The purpose is to make it easier for Google to read every existing page of the website, understand the structure of the pages, and also understand the entire content of the website. So, make sure you submit an XLM sitemap if you want to optimize the SEO.

Do A Canonical URL

The same page frequently has different URLs. For example, www.yourwebsite.com, www.yourwebsite.com/index, and so on. Those are 2 different pages for Google, though it looks the same for visitors. Since the content is the same while the URLs are different, this can cause a duplicate content issue. So, it is important to define and determine which URL will be used as a reference. Once it is determined, a web programmer should submit the URL to the Google crawler.

But, how to do so? You can do it by doing a canonical URL. What is a canonical URL? How to do it? You can Google it yourself for the technical details.

It is Recommended to Use HTTPS

One of Google’s rank factors is the security of a website. And one of the parameters is the use of HTTPS protocols. So, if you want to create a website SEO friendly, you are highly suggested to HTTPS because it can make your website look secure. Further, it can optimize the SEO of your website.

Install Google Search Console

Last but not least, do not forget to install Google Search Console. This SEO tool was known as Google Webmaster Tools. So, what kind of tool is this Google Search Console? Google Search Console is like a doctor’s stethoscope. It will check and inform the health condition of your website from the SEO side. Such as indexing, crawling status, whether it is charged with a Google penalty or not, backlinks that lead to your website, and so on.

Conclusion

Those are the tips to create a SEO-friendly website. If your website is equipped with various SEO features, it can be selling value. But, you have to remember that following those tips mentioned above cannot guarantee that your website will certainly be on top ranks on Google. They only widen your opportunity to rank on top. There are still other affecting factors, such as link building that should be regularly and continuously performed.

If you are serious about building and running a website, there is nothing wrong to invest in a professional service to maintain all of your SEO matters. We can help you to make a seo friendly website that cost less which means you save more budget, click here to see the services we offered.

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The Best Free Keyword Research Tool

Learning SEO or Search Engine Optimization is actually quite easy. You just need to find the right keywords to rank on the top position on Google. However, it does not mean that SEO practices are easy as well. There are so many analyzes and research should be done, especially related to keywords. So, do not be surprised that quite many companies invest in tools SEO. For example, Ahrefs that fixes their prices quite high. For the most affordable feature, you need to spend around $99 per month.

Fortunately, there are free SEO tools available on the internet. With these free SEO tools below, you can also have the chance to compete to be in top places on Google.

Google Keyword Planner

Google Keyword Planner is a part of advertising platforms owned by Google. This service is actually used to look for and analyze the right keywords for advertisements. But practically, it can also be used as a SEO tool. As a Google platform, Google Keyword Planner has access to complete search keyword data. This point alone adds to the accuracy of keyword research. Moreover, Google Keyword Planner is specifically designed for business. With a specific designation, you will be able to get supporting insights for rising conversion rates.

Such an insight is extremely useful if you want to apply marketing content strategies for business. However, there is one thing to keep in mind. The data that Google Keyword Planner displays includes only paid searches. When used to predict the level of keyword competition, the data that appears only contains the competition between Keyword Planner users itself. In other words, Google Keyword Planner cannot really show the level of competition for keywords. So, it will be better if you do not make this platform as your only SEO tool.

Ubersuggest

The next best free keyword research tool you can use is Ubersuggest. Ubersuggest is included as the best free SEO tool that you should not miss. Though it is free, this SEO tool offers complete features. Such as domain performance overview, per page SEO effectiveness reports, recommended keywords, content ideas, and backlink data.

Besides all useful features offered, Ubersuggest also has a friendly and intuitive user interface. You do not need a lot of time to understand how this platform works. You will not be intimidated with many buttons as well. There are at least 3 features of Ubersuggest that you can use for keyword research, which are content ideas, keyword ideas, and keywords.

Keyword Tool

If you are eyeing long-tail keywords for SEO, Keyword Tool is the right option. This platform provides a way to find long, recommended keywords. It is not a secret anymore that in order to increase the traffic of SEO, you need to target long-tail keywords. This kind of keyword has lower competition levels and allows you to be on a higher rank on the search engine. Moreover, Keyword Tool does not only provide a keyword search platform for Google. It also even has keyword research options for seven other mediums; YouTube, Twitter, Instagram, Amazon, eBay, Blog, and PlayStore.

This SEO tool also provides language and location options. All of those features and options come along with qualified keyword search results. For every single keyword entry, the Keyword Tool will recommend more than 750 long tail keywords. This platform is so reliable, light, and quick to use. Almost 100% of its services can always be used. But if you want to completely see the data, you need to subscribe to Keyword Tool Pro.

WordStream

The next one of the recommended free tools SEO is WordStream. WordStream helps marketers from all over the world to do online marketing. It provides special software for marketers in various mediums, including software for small and medium-sized businesses, agencies, and e-commerce. Special software for small-sized businesses has some useful features, such as monitoring the progress of creating ad campaigns, optimizations, and ad performance reports.

Apart from all those advanced services, WordStream also provides free services for you. There are at least 6 types of free services that can be used for online marketers. They are Google Ads Performance Grader, Facebook Ads Performance Grader, Free Keyword Tool, AdWords Landing Page Grader, Facebook Opportunity Calculator, and Smart Ads Creator. The Free Keyword Tool feature works the same as other SEO tools. You just need to insert a keyword or URL in the provided column. You can also add the target industry and country coverage.

Then, WordStream will quickly display a list of recommended keywords along with the search volume. But unfortunately, the data contains the keyword competition level, the cost per click (CPC) ad price, and the opportunity score are only shown when you open a free trial account.

Wordtracker

Last but not least is Wordtracker. Wordtracker is a SEO tool that also works as a market research tool. On one same page, you can get keywords for SEO as well as pay per click or PPC-based ad keywords. You will likely be surprised when you directly try this SEO tool. The display design and user interface are clean and easy to understand. The data display options are also so varied. It can be said that Wordtracker is at the same level as Google Keyword Planner.

Wordtracker gives at least 10,000 keyword recommendations for every entry inserted. You can also manually set up what words you want to insert and what words you do not want to insert in keyword research. There is also a special column where you can save keywords that have been researched. Wordtracker has features that Google Keyword Planner does not; access original passwords, related keywords feature, SEO competition metrics, Search Result Comparison or SERP, live chat customer service, and Keyword search options for Google, Amazon, YouTube, and Ebay.

Conclusion

Those are the recommended SEO tools that you can use for free. Each of them has its own pros and cons. There are still many other options available, such as LSI Keywords, KWFinder, and many more. So, which SEO tool do you want to try using?

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SEO vs SEM: What’s The Difference?

Search engines like Google, Bing or Yahoo basically have two types of search results strategy: paid and unpaid. The paid strategy is what we call SEM (Search Engine Marketing) and the unpaid is SEO (Search Engine Optimization). 

Arguably, they both sound like the same thing, but in the practice, these are two very different approaches to becoming visible on the SERP (Search Engine Result Page). 

So, what’s the difference between SEO and SEM? How do the two relate and work together? You should have a solid understanding on how these terms work and know when to use each strategy. Let’s dig deeper on the explanation below! 

What is SEO?

SEO is the practice in optimizing your website to be seen in the search engines. Not only that, it is also the practice to rank your website’s visibility to be at the top of search results with unpaid strategy. 

To get the best results in search engines with SEO, you really have to understand The Four Basic Pillars of SEO. These pillars will guide you to be successful in optimizing your website visibility. Let’s have a look! 

  1. On-page SEO 

On-page SEO is basically things that you can do and control within your website and content to help search engines understand your content in context. It includes keyword research optimization, on how you choose keywords that your target customers search for in search engines and how you maximize the keywords on title, H1 H2 H3, meta tag description, permalink and image alt tags. This process is to help search engines to crawl your content. 

2. Off-page SEO

In off-page SEO, it is mainly about building trust and authority. There are two indicators to be successful in optimizing off-page SEO, which are trust from other websites that we usually know as backlink and authority from search engines or what we call domain authority. 

To get backlink from other websites, you have to produce well structured, fresh and more engaging content. In addition, to size up your domain authority, you have to meet the E-A-T standards and social media sharing. 

3. Content

Content is one of search engines’ main ranking factors and without a great content that properly matches the audience’s intent, you will struggle to rank in the top results. However, content goes way beyond just copywriting, you need another solid strategy to really size the rank up! 

4. Technical SEO 

Technical SEO is more likely technical things, such as making sure your page speed, site structure that is set up correctly, website security and mobile friendly appearance. These all technical things should be your big consideration to make sure that your website has a great user experience. Thus, it can minimize the bounce rate. 

What is SEM? 

Search Engine Marketing is a paid strategy to gain your website’s visibility on the search engines. It is also known as PPC (pay-per-click). SEM uses PPC advertising platforms like Google Ads or Bing Ads to help you advertise your websites or web pages. As a paid strategy, SEM involves you setting up and optimizing paid ads from choosing the goals you want to achieve, maintaining how the ads go until it ends. 

Here are some campaign goals that you might find when setting up the ads: 

Search Ads: your ads will appear in search engines

Shopping Ads: your ads will appear with a shopping formats

Display Ads: your ads will appear on Google Display Network

Gmail Ads: your ads will appear on Gmail

YouTube Ads: your ads will appear in text or video format in YouTube

If you want to be successful in running SEM, you can begin a campaign with comprehensive keyword research and competitors insights to learn how they targeted their audience. 

What’s the Difference?

When we talk about SEO and SEM differences, we’re really just talking about different approaches of digital marketing. These two practices shouldn’t be seen as channels in isolation. It should be seen as two parts of a larger digital strategy that can drive visibility, traffic and conversions from search engines

To know more about the differences, let’s dive in right here! 

– Goals

One of the main differences from SEO and SEM is speed. SEO takes time, a lot of time to be in the top page results, especially when your website is new and still has a few backlinks. 

On the other hand, SEM is a fast way to make your business visible to your target audience. If your business is in a fast moving industry, need fast digital presence, you can come with SEM as the best result. However, if you have long-term goals, SEO will be beneficial for your business. 

As mentioned previously, SEO and SEM can’t be separeted one to another. You can combine these two strategies to get the best result for your business.

– Results

When talking about the result, you will have more extra time to be visible in the first search page with SEO compared to SEM. In fact, it takes an average two years to be visible in the first page results. This doesn’t mean that you should not expect it to take less than 2 years.

If you target long tail keywords and implement SEO best practices, you can start to see some results within a few months. SEM is taking less time since once you choose this strategy, you will be visible in the top page results. 

– Cost

A lot of people are drawn to SEO because it’s free website traffic. You will cost nothing to your SEO and yes, you don’t pay when someone clicks your websites in the organic search result. But, SEM is totally not free. You have to pay once people click your websites, but you have a great place to be visible in top search engines results.  

SEO vs SEM, Which is better?

Now, you have compared both SEO and SEO. To decide which strategies is right for your marketing strategies, you might consider these following key points: 

1. The Competition

If you use SEM as your strategy, you have to realize that there is a lot of competition for your target keyword. However, the competition in SEO is more likely about content. How you can fill the organic content gap in order to win the competition

2. Market Segment 

If you still don’t know your market segment well, and you want to test your idea, product or services, you might use SEM as your strategy. But, to go with SEO, you need extra time to wait until you finally find it.

3. Customer’s Buying Cycle

If your customers typically know what they want, search for it and immediately buy it, you may choose SEM to point out your customers. However, if your customers research for days, weeks or months before buying, you might choose SEO as your strategy. 

4. Average Cost in your industry

If the keyword you targeted has low cost per click or the cost is within your budget, you may go with SEM strategy. However, if the cost per click is very high, you should consider SEO as your strategy. 

5. Your Websites Status

If your business is new and has little to no online presence, you might use SEM as your strategy and if your business are established and already have some online authority, you might use SEO as your strategy. 

Back then, which one is better is all depending on your business goals and needs. In fact, almost anyone disputes on how to run an astonishing Search Engine Marketing. There are a lot of factors that affect how the ads run, but we got your back! We can help you to make an astonishing ads that cost less which means you save more budget, click here to see the services we offered. 

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What is SEO and How It Works?

The better your understanding about SEO, the greater plan and strategy will come up!

SEO as a part of digital marketing, plays a significant role in bringing traffic to your website. Wait, it isn’t just it! More than trillions people are searching things online, and most of them often come up with commercial intent to find information about products and services. This is a huge chance for you to grow your customers through search engines. If you can get great visibility and high rank on your website, you can really make an impact on your business.

However, building a good website with SEO doesn’t come up in just a night. It needs dedication, persistence, and creativity to really get a top rank in search engines. What you need to do first is, know how the search engines work to rank your website and the complete understanding about SEO itself. The better you understand about SEO, the greater plan and strategy you can create! Here is a complete explanation to help you understand what is SEO and how it works. 

What is SEO?

You might have known that SEO stands for Search Engine Optimization. It is the process to get your website rank in the search engines through non paid or organic strategy.  Let’s dig deeper with an example! If your website has content talking about “how to make a delicious spaghetti carbonara”, you want search engines to show your content in a top result to people who search for phrases “spaghetti carbonara” without paying for it.

If you want your content to appear in top search, you have to compete with other websites that have similar content with yours. To win the competition, you must be able to provide fresh, engaging and relevant content to the audiences. Try to understand the audiences’ intent, what they are searching online, what answers they might seek and what kind of content they wish to consume. Knowing the answers to these questions will allow you to connect with your potential customers and get into the top results!

How does SEO work?

You have known about what is SEO and now we learn how SEO works until your website finally gets rank and appears in the search result. The work of SEO is mostly done by search engines. Search engines basically do their steps to show audiences the most relevant content. The steps are:

1. Crawling

After you publish content on your website, search engines will work to find your content. This discovery process is what we call “Crawling”. In the crawling process, search engines will send out a team of robots (known as crawlers or spiders) to find new and updated content. If you want your content to be found on search engines, it must be visible on crawlers.

2. Indexing

After crawlers find your content, the search engines will store and analyze all the information in your content. At this stage, search engines will learn about your content and put it based on the categories. Later,  when audiences search something related to your content, search engines will retrieve your content to them.

3. Ranking

In retrieving your content to the audiences, search engines will rank the best content that answer search queries. It means that results are ordered by most relevant to least relevant.

SEO Factors

If you want search engines to rank your unseen websites to the top search results, you have to know these all essentials factors!

1. Contents

Content is a king, strategy is a thing! Content that meets the audiences’ inten with SEO friendly content structures is good. Here are the SEO contents structures that will allow you to be in the top result page!

      Interesting Title Tag, an interesting title can attract people more and it is what they first see when they search something online.

      Main keyword contained on title

      Main keyword contained in description

      Use H1, H2, H3 (H1. Headline/title, H2 & H3. Subheadline)

      K-100, main keywords should be on the first 100-150 words.

      Name 75% of picture with keywords

      Permalink should represent content (use the same permalink as title or headline)

      Attach outbound and inbound links.

2. Crawlability

Crawlability is an essential part to get your website rank. Simply, if you want your websites to be found on search engines, it must be visible on crawlers. Here are two things you can do to maximize crawlability:

      Make a site map or usually known as “menu” on the websites. It will be easier for crawlers to choose the destination when crawling.

      Put links on your pages or contents, it will be easier for crawlers to find your websites.

3. Page Speed

Page speed is one of the factors that affect your SEO performance. Page speed is a direct ranking factor because at search engines, audiences come first. The audiences tend to leave your websites if it has slow loading speed. You need to double check your websites and make sure they have a good page speed. Consider your first 3 seconds of page speed. 

4. Domain Authority

Domain Authority is search engines ranking score. It is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you will get. On another hand, if your websites have a low domain authority, you can lose a huge traffic and also ranking. That’s why it’s important to have a good Domain Authority. How to check your domain autorithy? Click the link here to score your websites. You just need to enter your domain name and they will show your score and things to be improved.        

5. Backlink

Backlinks are links you get from other websites to your website. It is basically votes from other websites. Each of these votes tell the search engines: “This content is valuable, credible and useful”. Since the search engines consider backlinks as a vote for your website and content, it can improve your rank in search engines. How to get backlinks from others? The answer is simple! Do optimize your content, post original, valuable, profound and interesting content.

SEO is a great opportunity for your business to grow and reach new heights. It is a valuable asset to your business’s growth. If you want to reach your goals, you need to plan a strategy. Companies that come with a great plan or strategy reach their customers 89% faster. If you want to grow your business faster, you can have us! We can plan and build together, further info and services, kindly check it through this link https://smebro.com.hk/seo-services.

 

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Keyword Research 101: A Guide to Win SEO for Beginners

Keyword Research is an essential part of SEO. It is important because if nobody is searching for what you are writing about, you won’t get traffic from Google. Choosing the right keyword that matches audience intent is the key. But sometimes, finding the right keyword can be confusing especially for a beginner. Here we provide you with 101 guides to do keyword research that can win the organic search!

What is Keyword Research? 

Keyword research is the process of finding potential words that you want to rank in search engines. It is about understanding what your potential customers are seeking and what queries they might ask when they need to find something. By doing keyword research, you will get valuable insight into the queries that your target audience is actually searching on Google and avoid you in creating topics that nobody is searching for. The process involves you analyzing and comparing keywords to find the best opportunities to win the competition and match with your potential customers. 

There are two types of keywords that you might consider to use!

  • Short Tail Keywords, is a phrase that contains 3 words or less. It is also known as “head terms” that means the first things that come up when people are deciding something. For example, when you are deciding to go eat something, you might type keywords like “food near me, restaurant near me, Chinese food, pizza delivery”. If you are trying to drive a lot of traffic to your site, short tail keywords can be your best consideration. As short tail is usually a broad term, the competition is high. 
  • Long Tail Keywords, has a little different compared to short tail keywords. It contains more than 3 words that are definitely a lot more targeted, not as broad as short tail. You may not bring in as much search traffic from long tail keywords since it is a lot more specific, but the traffic you do bring in is something that you are looking for. 

How to Research Keywords?

When doing keyword research, there are some tips and ways to get you the right keyword that can bring your page into the top result page. So, what are the tips? Check this out! 

  • Study your niche

It is important to know who is your niche and how you talk to them. You can start by building a customer persona for your niche. Trying to figure out their work, their goals, and also their needs. By looking at these customer personas, It will give you a chance to generate new ideas for keywords and help you discover angles to your SEO strategy that you might not have thought before. 

Consider one of these steps to study your niche:

    • Audience Research, talk to them to get to know them better. Try to find out the terms that they use when describing your brand, company, product or service.
  • Identify Your Niche Pain Point, figure out what problems or hassles are your potential customer trying to solve? What’s holding them back from success? What barriers do they face in reaching their goals? 
  • Identify Your Niche Goals, this is the flip side of pain points. Pain points are problems your potential customers are trying to solve. Goals or aspirations are positive things they want to achieve. For example, what motivates your customers? What’s their end game?

At the end, you have always have to learn your niche to stay relevant with them. You might get involved in your niche’s online communities like forums, Facebook groups, or other social media networks and get to know their pain points or goals. 

  • Make a list of relevant topics based on your business

The main thing of building your website through SEO is to get traffic to your website and increase your brand awareness. You don’t want to mislead it, right? So, do keyword research that is related to your business, break it down into smaller topic buckets. 

For Example, your brand is specializing in Financial Technology Company, that are focusing on digital payment, some topics that relate to your brand can be:

  • (Brand Name) Pay Later
  • Digital Payment
  • Digital Transaction

The topic that you choose should be close to your brand and define your brand. It is something that you want your audiences to know about your brand.  

  • Find the search intent

Search intent is the term used to describe the purpose of an online search. It is the reason why your audiences conduct a specific search in search engines. After all, everyone including your audiences are hoping to find something. You might think that choosing the best keyword volume is a key to rank your page. But these days, it’s not that simple anymore! Google’s machine learning is trying to find the best answers for audiences who search queries and learn what are the things that are close to the intent. 

If you want to nail the search intent, try to think what your audiences are looking for. For example, when you choose a keyword “Smartphone 2020”. Try to think of the audience intent when they search for that keyword. Do they want to know the price of it? Or do they need complete information about the specifications? Try to figure it out by putting yourself in your target audience’s shoes. Looking for keywords with high volume is good, but it will be better if you can also find keywords that match with your audience’s intent.

  • Identify long-tail keywords

We have learned what is long-tail keywords in the section above (if you need to read again what is long-tail keyword, you can click here). When you do keyword research, you might find that short tail keywords have a higher amount of monthly searches in comparison to long tail search terms. Long tail keywords usually get fewer clicks, but since they are focused on a specific topic or product, they often get a higher conversion rate. Thinking about the audience’s search intent is the best way to identify long tail keywords. 

  • Check keywords search volume

After all of the things you do above, the keyword search volume must also be your consideration. Search volume matters because you want to attract new visitors and gain more traffic to your website. It is crucial to target keywords in your content that actually have real search volume. If no one is searching for the keywords you’re targeting, no one will find your content. However, if you’re only targeting keywords with extremely high search volume, it will be difficult to compete with bigger sites and get your content ranking. Choosing the medium volume can get you a big chance to win the rank. 

Choose Good Keywords

You’ve done so many things of keyword research. Now, it’s time for you to choose and pick the most relevant keyword that meets your needs and also your goals. Trying to compare all of those keywords with the goal that you want to achieve.

Use Free Keyword Research Tools 

To help you get all the things done easier in keyword research. There are some tools that you can use for it. Check this out!

  • Google Keyword Planner

This is the free tool that you can use all the time you do keyword research. You can see average monthly search volumes over time with specific timeframe parameters and also you can find the related keywords and ad group suggestions you’d expect from this kind of tool. It will help you a lot!

  • Ubersuggest

The other free tool that you can use is Ubersuggest. Here, you can see the search volume for any keyword in any country and language over the course of the last 12 months. You can also see the keyword difficulty to measure the competition. In addition, Ubersuggest also shows you a simple view of the top 100 sites that rank for any given term. 

  • Keyword.io

Last but not least, keyword.io! This free tool can help you to do research in long tail keywords. You can find and organize thousands of long tail keywords from many 

Goodluck!

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Google上排名的這9條SEO技巧或許對你有幫助

Google上排名的這9條SEO技巧或許對你有幫助

為什麼飛機經常出現機械故障而不會墜毀?將所有運動部件放在飛機內,似乎有些東西很容易折斷。那為什麼沒有其他情況發生呢?主要原因之一:清單。

在飛行員按下滑行和起飛按鈕之前,他們會在飛機起飛前檢查清單,以確保所有功能均正常運行。

你以為希望獲得強大SEO(搜索引擎優化)排名的企業家或者會在這裡學到相應的知識。他們可以創建自己的清單,以確保所有內容都非常適合他們的下一篇網站文章。其實不是的,SEO清單不會保護你免於毀壞和燃燒。但這有助於確保你的帖子獲得在Google中排名最高的最佳機會。

因此,在發布下一部分Web內容之前,請遵循以下9點清單操作,以獲取最佳SEO技巧。
Google上排名的這9條SEO技巧或許對你有幫助

1. 選擇一個可以引起關注的關鍵詞。

第一步是簡單地選擇要顯示帖子的搜索詞或短語。如果我正在編寫最適合小狗的玩具,我會想要了解人們真正要尋找的是什麼。

最簡單的方法是使用Google關鍵字規劃師,這是一個免費工具,可為你顯示任何搜索詞組的估算值。 (儘管關鍵字規劃師是免費的,但你可能需要設置一個AdWords帳戶才能獲得訪問權限。)

例如,我注意到“小狗玩具”每月收到590次搜索-高於任何其他相關單詞組合。但是,我仍不完全準備開始撰寫有關該主題的文章。首先,我需要做一些研究。

2. 研究比賽。

既然我有一個術語想要嘗試排名,我將秘密進行一些調查!

跳到Web瀏覽器上的“私人瀏覽”模式(Chrome中為“ Incognito”,Safari和Firefox中為“ Private”,Internet Explorer中為“ InPrivate”)並轉到Google.com。 (在我公司,我們採用“私人模式”,因為我們不希望Google使用過去的搜索歷史來影響我們在搜索結果頁面上看到的內容。)

看看Google第一頁上的所有內容,而忽略頂部的所有廣告結果。 剩下的10個左右的結果就是你的競爭對手!他們會不會缺乏什麼?你能做得更好嗎?

3. 寫出最好的內容。

現在,你知道自己的競爭對手是什麼樣子,是時候創建一些讓人感到驚訝的內容了。這也許是最困難的部分,但卻是最重要的。它必須很棒。

我不在乎你是要創建博客文章,電子商務商店頁面還是銷售登陸頁面。它需要比其他更好,否則Google和你的觀眾就不會注意到了。

對於我最近寫的一篇文章示例(出於這個目的),請查看“如何成為百萬富翁:終極指南”。我寫這篇文章的目的是撰寫有關該主題的精湛內容。我應該怎麼做?

4. 將關鍵字放在頁面標題中。

這應該很容易,但是我還是要說:你的頁面標題應該包含你的關鍵字,但這並不意味著它必須準確(儘管可以)。

此外,你的標題還必須足夠有趣,讓人們只要看到就有想點擊查看的慾望!一個很好的例子就是來自PTMoney.com的PT,他寫了一篇很棒的關於“賺錢”的文章。但是,他的標題不是“無聊的賺錢”,而是“ 52種賺錢的方式”。現在這是我想要閱讀的內容。

5. 將關鍵字放在標題中。

你可以通過在頂部放置一個大標題,然後在整個頁面中放置幾個子標題來組織大多數網頁(例如本文中的子標題)。

該組織不僅對瀏覽博客文章的人有所幫助,而且還有助於向Google確切顯示你博客文章的內容。因此,請確保在子標題中至少使用一次你的確切關鍵字短語。

6. 將關鍵字放在圖像的名稱和alt標籤中。

接下來,如果你的博客帖子中包含圖片,則可以使用這些圖片將有關帖子主題的想法傳達給Google。有兩種方法可以做到這一點:

(1)圖片名稱
(2)圖片alt標籤
要更改圖像名稱,只需在上傳之前更改計算機上圖像的名稱即可。你可以將其重命名為“小型玩具1.jpg”,而不是“ 2831274.jpg”文件。

在將照片上傳到網站後,你可以指定“ alt標籤”。無需太過專業,alt標籤只是由於某種原因而無法加載照片時,網絡瀏覽器將顯示的文本。

7. 在URL和帖子中使用關鍵字。

Google能夠確定你的博客帖子的另一種方式是URL。換句話說,我們正在談論的是URL(或.net,.org或你使用的任何內容)中“ .com”後面的內容。例如,你認為Google在決定是否顯示某個頁面時會更喜歡以下哪個URL?

www.ExampleDogToyWebsite.com/9124824834-1
www.ExampleDogToyWebsite.com/small-dog-toys

如果你猜到了第二個,那你是對的。儘管前者可能不會完全扼殺你為了SEO而付出的努力,但後者無疑有助於向Google確切說明該帖子的內容。

8. 插入內部鏈接。

如果你不是在談論最佳內容,那麼為什麼還要其他人關心?因此,重要的是,最好的SEO內容是被鏈接到網站上的其他頁面。

是的,這意味著你可能需要返回並編輯一些較舊的帖子,以包含指向新的難以置信的內容鏈接。

9. 最重要的SEO技巧:獲取外部鏈接。

好的,最後我們終於可以做到這一點:外部鏈接。

外部鏈接是來自你自己網站以外的網站鏈接。 Google十分依賴外部鏈接來確定帖子的質量。這是有道理的,不是嗎?你可以整日談論自己和自己的技能,但是沒人會相信你。但是,一旦其他人開始吹噓你,其他人就會注意到。

雖然產生令人難以置信的內容可能會為你提供一些鏈接,但事實是,你將必須進行一些“鏈接構建”。這意味著要與該空間中的其他網站所有者聯繫,以尋求鏈接。

上面的9點清單可能並不包含一個人可能對SEO所了解的所有信息,但是僅通過遵循此清單,你就可以領先競爭對手,並且很可能會看到你的帖子獲得了大量SEO流量。

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Why SEO is So Important For Business

Online marketing has become critical for many industries, no exception to a small business. Many companies try to reach broader consumers through the internet.

The problem is, reaching the right consumers among millions of internet users is not an easy job. Suppose you already have a website to market the products. In that case, you need something so that your website is accessible to users.

That’s why you need Search Engine Optimization (SEO). SEO is simple terms to refers to any process of improving your site to be easily discoverable by users on the search engine.

There’s some benefit if you are focusing SEO to your business. 

Trust

The LSA studies showed that users trust search engines more than any other source. Google provides search results as relevant as possible to what users are looking for.

Consumers tend to click on the top search results and think that they’re looking for it. In other words, SEO helps you build trust by always being in the top search engine rankings.

In other words, you can build trust for your business.

Approaching Customer

SEO is not just about increasing traffic to the website but targeting potential buyers. Many people search the internet for what they want to buy. SEO helps you meet with them. 

Company websites that have quite a lot of useful information for consumers will undoubtedly be preferred. Create content that can answer consumer problems so that they are interested in your product.

SEO Can Create a Snowball Effect

SEO is a long term strategy. It may take time to learn and improve, but SEO is one of the best tactics for the long term. 

Like any branding strategy, SEO can create a snowball effect on your business. Getting the best search results gives you a brand awareness advantage for your product.

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