How to Create A SEO Friendly Website
If you create a website by using WordPress or other famous open-source CMS, you probably already know that there are already many ready-to-use plugins for SEO. For example, YOAST. But if you are an idealist who prefers to create your own version of CMS, you surely want to create a SEO-friendly website yourself. Do you know how to create a website SEO friendly? If you don’t yet, here are some tips.
Make Sure Every Page Has Meta Tag Functions
Make sure every page of your website has functions of meta tags. From the home page, product pages, category pages, news pages, and so on. Meta tags that must be present are the meta title and meta description, while meta keywords can be ignored because Google doesn’t care about meta keywords anymore.
Make Sure the CMS Editor Supports Heading and UBI Functions
Almost all text editors actually already support heading functions. But, there is nothing wrong to make sure that the CMS editor you use supports the functions as well. The heading that must be present is H1, H2, and H3. H1 is usually used for the main title, H2 for sub-titles, and H3 for the title in the body of the article. UBI or Underlined, Bold, and Italic is also important. Similar to heading, almost all CMS editors should already support the UBI functions. So that you will be able to highlight important information on your website.
Make Sure the Structure of Your Website URL is Neat and Organized
This commonly happens on e-commerce websites where the URL of products pages is messy. For example, https:/www.onlineshop. com/index.php?route=product/product&product_id=52. The URL should be neat, structured, and organized. For instance, https://www.onlineshop.com/products/dress.
Loading Speeds are Important
Keep in mind that loading speeds are important. But, loading speeds according to whom? Of course, according to Google. Fortunately, Google provides a free tool that you can use to check the result of your website’s loading speeds as well as technical recommendations that you can take to make your website’s loading speed become quicker. You can find the tool on the internet. You just need to insert the URL of your website and the results will be displayed. The ideal number is 70/100.
Give Spaces for Texts
Some websites prioritize aesthetics and beauty by adding too many photos and pictures. A website design is important. But if you add too many pictures and photos on your website, it will negatively affect the SEO. Home pages of some websites contain many photos and pictures with just a little bit of texts. On the other hand, from the SEO side, a homepage is important to fill with informative and descriptive texts. Why? Because the Google crawler cannot read photos and pictures. It can only read texts.
So, if a homepage of a website contains only pictures and photos, the Google crawler will find it hard to see the topic of your website. Whether it is e-commerce, company, management, or others. If you are a web programmer, make sure the homepage of the website you create has spaces for texts. For example, introduction, company profile, and so on. Also, do not forget to make sure that the CMS has the feature to change the texts.
Submit An XML Sitemap
The next tip is submitting an XML sitemap. Most of you are probably already familiar with a sitemap on websites. An XML sitemap is quite the same as the regular sitemap. It consists of a list of pages contained on a website. But an XML sitemap is addressed to the Google crawler in the form of an XML file. The purpose is to make it easier for Google to read every existing page of the website, understand the structure of the pages, and also understand the entire content of the website. So, make sure you submit an XLM sitemap if you want to optimize the SEO.
Do A Canonical URL
The same page frequently has different URLs. For example, www.yourwebsite.com, www.yourwebsite.com/index, and so on. Those are 2 different pages for Google, though it looks the same for visitors. Since the content is the same while the URLs are different, this can cause a duplicate content issue. So, it is important to define and determine which URL will be used as a reference. Once it is determined, a web programmer should submit the URL to the Google crawler.
But, how to do so? You can do it by doing a canonical URL. What is a canonical URL? How to do it? You can Google it yourself for the technical details.
It is Recommended to Use HTTPS
One of Google’s rank factors is the security of a website. And one of the parameters is the use of HTTPS protocols. So, if you want to create a website SEO friendly, you are highly suggested to HTTPS because it can make your website look secure. Further, it can optimize the SEO of your website.
Install Google Search Console
Last but not least, do not forget to install Google Search Console. This SEO tool was known as Google Webmaster Tools. So, what kind of tool is this Google Search Console? Google Search Console is like a doctor’s stethoscope. It will check and inform the health condition of your website from the SEO side. Such as indexing, crawling status, whether it is charged with a Google penalty or not, backlinks that lead to your website, and so on.
Conclusion
Those are the tips to create a SEO-friendly website. If your website is equipped with various SEO features, it can be selling value. But, you have to remember that following those tips mentioned above cannot guarantee that your website will certainly be on top ranks on Google. They only widen your opportunity to rank on top. There are still other affecting factors, such as link building that should be regularly and continuously performed.
If you are serious about building and running a website, there is nothing wrong to invest in a professional service to maintain all of your SEO matters. We can help you to make a seo friendly website that cost less which means you save more budget, click here to see the services we offered.
