Category: Test

Ways to Increase Traffic to A New Website

You might be wondering about the fast ways to increase traffic to a new website. Don’t be upset, there are many strategies you can do to boost your website performance and attract your visitor such as create some guest posts, tune on social media, place ads, and many more. Know more about how to increase web traffic quickly here. 

What Is Website Traffic?

Website traffic refers to the numbers of visitors who visit your website, how many pages they click, and how long they discover the pages. It is a general criterion to your online business’ success at attracting the audience related to the website purposes. 

When the audiences visit your website, all the clicks, follows, comments, and all the activities will be saved by the domain analytics. The numbers of the traffic will show you the popular trend of what is most visited, the website engagement, and what audiences’ like about your site. 

Understanding The Types of Website Traffic 

Talking about website traffic is crucial for online businesses and organizations. Web traffic is the most used consideration to determine if your website is good or needs improvement.  We all know that, so here’s some ways to increase traffic to a new website: 

1. Guest Post 

What is a guest post? Guest post is a well-written article from one website that is linked on someone else’s website using internal link or anchor text. In easier understanding, there is one link on the origin post that leads you to another particular website. You call that as ‘backlinks’ in old terms. 

This is how to get traffic to your website fast using guest post technique: 

  • Get a bigger website or brand to do the guest post on. 
  • You should write your guest post articles well and related to the topic of main articles of the website. 
  • Use relevant anchor text or internal links to embed your site on the website. 
  • Better not choose one article that has too many guest posts on it. The audiences might be sick of scrolling too many backlinks. 

Guest post is great marketing to boost the traffic and increase the value of your website. This strategy is like a shoutout from a bigger website, so their audiences will click on your website too. Also, both websites will get some benefits and good reputations. 

According to Neil Patel, you can also feature your post on other great platforms such as Medium, Quora, StumbleUpon, or even get famous influencers to be the guest post on your website. The exposure is high on that level of marketing campaign. 

2. Social Media 

We are all using social media nowadays such as Instagram, Twitter, Youtube, and Facebook. You can take advantage of social media to boost visitors. 

There are two ways to increase traffic to a new website using social media: 

  • Branding 

Creating signature branding to your website is a must. It’s like your product’s identity and uniqueness. You can create supporting social media linked to your website to tell the world about your product, no matter what it is.

Instagram is the most popular today. Use the platform to get netizens to notice your website. Upload photos with signature colour, logo, and your speciality. Don’t forget the related tags to engage audiences. Once you get more followers, you can tell them to click on your website too. 

  • Advertising 

All successful online businessmen are using social media platforms for advertisement. It’s called paid traffic, as we mentioned before. You could learn about Instagram ad rules easily. Place the right budget, target, nice copywriting, and it’ll easily lead people to click on your site. 

3. PPC

PPC (Pay-Per-Click) is another online paid traffic system that is recommended to increase web traffic quickly. PPC allows advertisers to pay per click from the ads clicked. You can choose this PPC ads setting on every platform such as search engine, social media, web page, or another bigger site.

How does PPC work? The advertisers will only pay when the visitor clicks on the ad. This system is more targeted and you can efficiently set your budget on ads. Hopefully, this bidding system ends up in good traffic for the site. 

4. SEO

SEO (search engine optimization) is the strategy to increase website traffic fast by organic traffic. A SEO writer will write articles based on most searched keywords and apply the SEO techniques there such as:

  • Use potential keywords that you can get from keywords tools like Ubersuggest by Neil Patel.
  • Write keywords of targeted topics.
  • Write the engaging meta description.
  • Use catchy headlines and titles. 
  • Embed the internal links.
  • Use internal links.
  • Backlinks.
  • Use long tail keywords.
  • Provide incredible and verified articles. 
  • Write and publish daily. 
  • Analyse the competitor keywords. 

The main purpose of SEO is to get your article to be on the first line on a search engine like Google site. When your article is on top, audiences will likely click on your page that other website. Using the SEO application on every post on a website is also known as last-longer traffic and more valuable. That’s how to increase website traffic through Google search engine. 

5. Referral 

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Referral is all the visitors that land to your website by a link from another platform. That could be blogs, emails, social media, paid promotion, tracking code, partnership websites, newsletter, banner ads, and more. 

Referral traffic can be organic or paid traffic. You can build the referral traffic from a link that you embed on your tweet, Facebook post, or Instagram bio. You could also earn it from paid ads such as using google AdWords or a specific link on your partnered marketing site. 

Understanding The Types of Website Traffic 

After you learn about how to increase traffic blog, let’s learn about the different types of website traffic first. This topic will give you a better understanding to know where your audience will come from and how you are going to attract them to visit your site.

They are two types of website traffic, they are:

1. Organic Traffic 

Organic traffic is all visitors who visit your site using the origin search engine such as Google, Yahoo, or Bing. The audience searches for a keyword on the search engine and they find your post on the first page, they click, and that’s what we call as organic traffic. 

How to increase traffic blog using organic traffic? You need to upload credible contents in consistency. Also, you need to pay attention to SEO (Search Engine Optimization).

2. Paid Traffic 

The opposite of organic traffic (unpaid traffic), paid traffic refers to all visitors or audiences who click your site by the advertising post you set up. You can place advertising promotions on many platforms such as social media, media networks, or search engine marketing (SEM). 

You can simply create an advertisement of your product or your post and the ads will show up to audiences who are looking for it. The ad will appear at the first page, when they click on it, that’s where your visitors are coming from. So far, paid traffic is promising but it depends on the budget and your target ads. 

Well, that’s all the recommended ways to increase traffic to a new website. The primary step to concern is to publish qualified contents, apply SEO rules, and don’t forget to promote it whether on social media, backlinks, or marketing campaigns. 

Now you know how to increase traffic on a website. You can combine all the strategies to get a better and promising result. In the end, I hope your website can reach the number of visitors you are targeting.

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How to Improve On Page SEO?

What is On Page SEO?

On page SEO refers to any optimization to improve the content and HTML code of a page to improve search engine rankings. On page SEO focuses on providing the best content for users and optimizing all factors that needed to increase search engine rankings.

Contents Relevances to User Intent

Content is king but it’s not enough. There is so much content on the internet, right? So, how is your content considered the best by Google?

Google algorithms are working to understand what users are looking for. So, make sure you consider search intent while you create content.

What is search intent? According to Yoast, Search intent is the term used to describe the purpose of an online search. There are few distinct types of search intent like informational intent, navigational intent, transactional intent, and commercial investigation. 

If you create content that targets transactional intent like “price”, do not bore with a long article. Lead them to price information that users want to know. 

Create Deep Content

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Hubspot’s study showed that content with over 2,250 words tended to receive the most organic traffic. Creating deeper content can help users find what they’re looking for and get higher site rankings.

On Page SEO Factors

Search Engines are going more complex, so there’s no fixed formula on SEO. But, you can use the guidelines that are commonly used.

Keyword

As you know, keywords are so important on SEO that can affect its search visibility. Put the keyword on Title Tag, H1, URL, meta description and your pages copy. 

Internal Link 

Use internal links to link relevant content.

Outbound Link

Outbound link to related domains, help the search engine to understand your site niche. It also increases the trust of site. 

Images Optimization

Optimize your alt images, caption, and description with keywords. Choose the right type and optimize your images’s thumbnail.

Contents Update

Google loves fresh content, so you can make updates to your old content.  

 

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What Is Product Life Cycle and The Process?

The term of product life cycle refers to the phase of products from the first launching to the market until the product is out of market. This main function of life cycle is to measure the marketing strategies to improve sales on the products. 

Product Life Cycle Definition 

Product life cycle is the stages of the product from the first introduction to the market until the end of the product or when the product is finally removed from the display. The life cycle is divided into four stages, which are introduction, growth, maturity, and decline. 

Every product has its own life cycle from the soft launching, grand launching, reach peak sales, until the product is off of the market because it’s out of trend or replaced by another newest sophisticated product. Yet, some products have not declined yet and even improved from many years because it has remarkable marketing skill along with the good quality product. 

Indeed, the concept of product life cycle is used for marketers to contrive marketing strategies to keep increased. The stages can be the measurement factors to create advertising, plan hot deals, promotions, improve the product quality, expand the business, build branding, and continuously strategies to upgrade the product.

Stage of Product Life Cycle

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The production of a product begins with an idea, the making process, the launching, the development, until the product gets weakened. That’s the product life cycle definition.

Generally, product life cycle are divided into four main pages, they are: 

1. Introduction 

Introduction is the first cycle. This is the stage where the company just starts to launch the product in the market. Before it, the marketer has researched about how to promote and develop the product. 

The introduction phase includes the grande advertising to increase the branding awareness, attract new customers, and create a breakthrough product to succeed. Most of the marketers do these things during the introduction phase: 

  • Create big deals to acknowledge people about the new products.
  • Spend more budgets in marketing campaigns.
  • Business capital is bigger than profit. 
  • Low sales turnover.
  • The cost production is relatively high. 

Product life cycle strategies on the early stage are just focused on marketing campaigns to make consumers notice about the products. 

2. Growth 

This is the stage where people have finally aware of the products. This is the success result of marketing campaigns in the introduction phase. The business strives to grow bigger and bigger.  The product becomes popular, the market expands, and it gets more attention from customers. 

By the takeoff stage, the product demand is increasing and you start getting promising profit from the sales. You still need to improve the marketing strategies cause now your product has competitors. 

Thus, you can invest in content marketing such as creating a hot deal publishing on a website or social media. Also, one of the best content marketing is SEO (Search Engine Optimization), this is the technique to gain traffic and brain awareness from search engines such as Google or Bing. 

The main function of SEO is to help your content to be on the top page of Google, so you get more traffic and possible customers. If you want to know more about why your business needs SEO, then click here

Remember that the growth stage is the hardest stage of the cycle. The cashflow turns to be positive but you need to keep improving the product, or else you will lose the game from the competitors. One of the strategies is to upgrade the variety and quality of the product. Also, strengthen the branding by consulting with a trusted and verified marketing agency for the best result. 

3. Maturity 

Maturity stage is almost the pinnacle of the profit because of the low cost of production and marketing, but the sales tend to slow -or even stop. There are some reasons why the growth is slowing down, such as the new competitors, the saturation, or the product is out of trend. 

The characteristics of maturity stage, as follows:

  • Cash flow is stable and positive. 
  • The production is high but the cost is low. 
  • The competition with other companies is high, one of them is losing the game. That’s called “shake-out point.” 
  • One of them won and got more profit. 
  • The product’s price is going down too. 

Entering the maturity stage, the company will likely do more innovation for the product such as changing the packaging, adding more features, flavour, types, and more just to renew and expand the product. Some products may stay at the maturity stage for a long time, big brands such as Coca-Cola. 

4. Decline 

The customers have lost interest and demand for the product, so the product is out of the market slowly. Every company is trying so hard to keep the product at the maturity stage, but so

  • There are so many reasons, such as:
  • The new product is replacing the old ones. 
  • Competitor wins. 
  • New things developed so the old product is no longer needed. 
  • There are too many similar products causing price reduction.

This is the sad end of the cycle. The production and profit are dangerously slowing down. Some products also were out of market because it’s not relevant to use it in today’s life, such as typewriters, telegrams, or old machines. Thus, the products might be still on purchase only for specific buyers. 

Well, now you know about the product life cycle definition. It’s basically about the concept of how one product goes through at the market from the beginning and how you need to maintain the sales so it won’t come to an end of the business. 

There are some product life cycle strategies that you could do, such as keep up with marketing campaigns to expand the market. Get more people to know about your product using internet marketing approaches by SMEBRO service. Indeed, to save more budget, click here to see the promising services we offered. 

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Why Your Business Absolutely Needs Search Engine Optimization

SEO (search engine optimization) is a marketing strategy for internet business to optimize and improve your website to be on the top page on search engines such as Google or Bing. Using SEO techniques means you need to maintain the website to understand the search engine optimization algorithm and how the website is gonna keep increasing its traffic from the relevant searches. 

SEO focuses on how you provide and publish well-written and incredible articles or contents using high value keywords. SEO is the most used technique to boost visitors. Continuous optimization will allow the search engine to measure if your website is valuable enough to have high rankings. Indeed, there are many reasons why your business absolutely needs search engine optimization. 

1. Builds Trust and Credibility

In today’s world, everybody surfs on the internet to find verified information from websites and social media. The audience will likely only click on contents from professional websites, so you need to create a trustable website with credibility to get more visitors. 

Indeed, one of the functions of SEO is to build a great cornerstone of credibility for the website. For instance, if you have a platform that focuses on gaming niche then you must be the god-gaming-website to lead all gamers communities to use your platform. How to do that? SEO is the answer! 

First, you must do SEO on Page strategy which means you optimize all the contents on your website page based on keywords from high volume search that you can find on keywords search tools such as KeywordsToolsIo, Keyword Surfer, WhatsMySERP, and more. You can also find the valuable, targeted, and most searched keywords from Google related search. Then, you write those articles and contents by the criterias. 

Second, you can do SEO off Page strategy which means you put a backlink of your site to another website that is bigger than yours and is verified. That’s how you gonna get exposure from audiences who visit your website and think that this is a trusted and credible website to always check up. Thus, it might take a long time to build a powerful website and business but 75% of users don’t even scroll past the first page of the SERPs, so you gotta keep going. 

2. SEO Impacts the Buying Cycle

The second reason why your business absolutely needs search engine optimization is giving positive impact for the customer behavior. SEO is also a great marketing tool to boost your online business. Using SEO technique will influence the audience’s buying cycle and behavior. You could simply write an article with the right and relevant keywords so your targeted customer will check on the page and consider to buy your products, deals, and effectively increase the sales. 

For instance, if you wanna sell shoes on your website then you must publish so many articles using the ‘shoes’ keywords. You don’t need to always directly sell your shoes but better use the related high volume keywords of ‘shoe’ such as “what shoe to wear with jeans.” At the end, you can tell the audience that you sell those pairs of shoes to wear with jeans. That’s the SEO strategies for small businesses.

3. SEO Is Relatively Cheap

Are you asking about the search engine optimization budget? The answer is it’s relatively cheap. SEO is the only marketing tool that costs you less. It’s called organic traffic, which means they click on your website naturally from the origin search engine. Based on data, over 40 percent of revenue is captured by organic traffic.

You don’t really need to place advertisements on another platform to boost your website (paid traffic) if your page is already on the top one on Google search cause you keep up with a search engine optimization strategy. You just need to consult with SEO master to learn about small business seo checklists, such as how to find potential keywords, how to write better, how to use internal links, backlinks, targeted audience, and more. 

4. SEO Helps You Gain Market Share

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The Internet world is incredibly crazy. It allows you to gain your audiences as well as market share unlimitedly. Here are some tips about search engine optimization for business: 

  • Increase the engagement with customers or audiences online. First and foremost, publish daily contents or posts based on SEO rules. Then, you need also optimize your old contents for your new targeted business plan. You could also catch up with your audience using supporting platforms such as social media, news letter, email, or comment section on the web page. 
  • Build a referral program to get more viewers, which means to target visitors that clicks on your website from another platform such as social media, tracking code, email, partnership, and more. 
  • Branding is the key. Create unique and unforgettable logos, taglines, and products. If everything about your website stands out, people will remember it and visit your website when they need something you offer.
  • Optimized websites earn more traffic so it will improve your website’s ranking. As a result, you get more potential visitors or customers. 
  • You can use specific targets for your website with SEO tools. Let’s say you wanna grow visitors in one city then you can use a specific and relevant keyword to attract them. 

The reasons why your business absolutely needs search engine optimization is to help you grow the market share. Based on data, at least 62% customers search about products first on search engines like Google before they buy it. That is your chance to lead them to buy products or visit from your site. 

Read More: 9 Tips SEO That’s Useful for  You

5. It’s A Long-Term Strategy

SEO is a long-term strategy for a permanent result. It’s not an instant result or one-hit-wonder like paid traffic (advertisement and so on), yet it might take months or years to build a website with a big reputation. 

When you are placing SEM (search engine marketing), you can get many visitors so fast but it only lasts as long as the ads are placed. When your ads are off, the visitors will go away too. 

Otherwise, using SEO means you are on a long-term optimization, acceleration, and effort for your site. For example, today you write the keywords “what shoe to wear with jeans” then years by now there are always people who want to know about what shoe to wear with jeans, and your content is still there explained it.

Yet, you need to always revise the content, make it brand new, add more items, and keep updating it. As the SEO campaign is also constantly evolving and changing, you need to keep focus to maintain your website to have a higher number of visitors and it’s effective for the future business. 

Well, now you know why your business absolutely needs search engine optimization. The purposes of SEO are to build trust and credibility of a website, improve market share, add good impact for the buying cycle, and it’s relatively cheap. You can ask for help to boost your website visitors with trusted SEO service here

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How To Analyse Your Ideas To Find Killer Content

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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Canonicals – The Good, The Bad, & The Ugly

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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