You may have been familiar with SEO, but how much do you know about SEM? Understanding SEO & SEM, along with the difference between them can help your business grow even larger.

You will get incredible insight and ideas on how to skyrocket your business with the help of search engines. This post will give you a clear understanding about:

1. What is SEM in digital marketing?
2. What is the difference between SEM and SEO?
3. 7 Benefits SEM can give to your business
4. How to gain benefits from SEM for your business

Keep reading.

SEM Definition

Search Engine Marketing (SEM) is any effort you take to make your business more visible and get more traffic from search engines using both organic and paid strategies.

When you type any keyword in Google, you will see two different sections in the result.

The section above usually contains advertising from any business owner that pays to get there. It’s called paid search result, which is the result of PPC (Paid per Click) Ads.

Whereas the section below contains search results that Google doesn’t get paid from anyone to put them there. It’s called organic search result, which is the result of SEO (Search Engine Optimization).

Both PPC Ads and SEO are part of Search Engine Marketing (SEM).

How SEM Works

Generally, when people talk about SEM, they refer to paid search marketing, a.k.a. PPC marketing. So, when you ask about how SEM works, basically, you ask about how PPC marketing works.

When you are a business owner trying to get your website on the Search Engine Result Page (SERP) using PPC ads, you need to pay them.

Your website then will appear on any keyword you bid as an advertiser.

The amount you pay will decide on how higher position your ads will get on the SERP. In other words, the higher price you bid, the higher place you’ll get.

However, when you bid 1$ for your ads, it doesn’t mean that you need to pay exactly 1$ for each traffic you get from search engines.

Your cost may be higher or lower depending on how good your copy, landing page, and the quality score of your ads.

This nice illustration from SearchEngineJournal.com will make you easy to understand how those factors work. 

SEM vs SEO, What’s The Difference

The prime difference between SEO and SEM is in the objectives.

While SEM’s goal is to put your website on the SERP by any other way (paid and organic), SEO focuses on how to get organic traffic only.

So, you can say that both SEO and PPC are types of Search Engine Marketing (SEM) in this kind of structure. 

In the next discussion about the differences between SEO and SEM, you will need to view SEM as common people view it, PPC Marketing.

Next, when you look at the goals and how SEO and SEM works, you will get these differences between them.

Display on Page Result

PPC Ads will display the word “Ad” in a small box before the domain name. Sometimes, it will include an “Ad extension” below the main part.

While SEO will appear in organic results and may have some featured snippets according to the content of the website.

Cost to Pay

You don’t need to pay any money to search engines while using SEO strategies. But every time you get traffic from search engines using PPC, you need to pay some amount of money as explained before.

Target Audience

With SEO, your website will appear on SERP when anyone types the keyword you optimize for. So it is not quite targeted.

On the other hand, with SEM, you can target the audience based on location, ages, habits or any other filters. So, your target audience will be really specific and well targeted.

Time Results

It takes no time for your website to appear on the SERP as long as you complete the administration and fee. SEM Google will display your ads immediately after administration is completed.

On the flip side, it needs to take some time before your website starts to appear on Google SERP using SEO strategies. It may take weeks, months, or even years to show the result of your SEO effort.

Click through Rate (CTR)

CTR is a metric number that shows how good and effective your website performs on SERP. You can get CTR by dividing how much click the link to your website gets with how much it appears on SERP.

Currently, organic results get higher CTR than paid search results. But it only manages if your website appears on the first “5 website” on organic search results.

According to Backlinko.com, the first 5 websites on Google SERP got more that 9% CTR as displayed below.

If you conclude the differences between SEO and SEM, it will be easy to understand while looking at this table.

Aspect	SEO	SEM
Display	In Ad design with extension	in organic design with snippets
Cost	pay each time user clicks	no need to pay
Audience	could be targeted and filtered	anyone type the keyword
Time Result	Immediately	take time
CTR	higher	lower

SEM (Search Engine Marketing) Benefits

Now it’s time to talk about what benefits you get by using SEM strategy.

This ultimate way of marketing will give you a huge benefit over your competitor who is not doing this strategy.

Instant Brand Awareness

How big is your chance to make someone who knows nothing about you or your business to buy your products or services?

Almost none.

You need to make your brand name recognized and familiar to your customers to make them purchase your products.

And by using SEM Google, you can make your audience aware about your business almost instantly.

Quick and Scalable Revenues

When you’re doing a business on a tight budget, you must want to generate revenues quickly.

Search engine marketing Google will help you bring prospects, leads, and customers to your business instantly.

It’s easy to calculate how much your search engine marketing price is and compare it with your revenue. So you can analyze how effective your search engine marketing budget is.

Therefore, you can scale up your budget by creating some types of marketing campaigns and boost the effective one.

Well Targeted People

SEM platforms will allow you to show your business in front of the people who need it most in the right time and the right place.

You can use geo targeted audiences, in certain countries, cities and even in certain languages. Moreover, you can target people based on their history and behaviour in online activities.

Therefore, your chance of getting conversions will naturally be higher.

Even if your prospects don’t buy immediately, you still have a chance by keeping them in touch using email or notifications.

Reinforce Name Recognition

It may be hard to make people purchase at the first time contact. But as long as you maintain your business presence, people will remember your products or services when they eventually need them.

Experts estimate it may take 7 to 13 times to interacti before people make their first purchase.

And using internet marketing strategy, it becomes a lot easier to retarget them and make them purchase even more.

Low Cost High Revenue

Compare it with an advertising in TV programme, you will find this search engine marketing strategy less expensive. It is even less expensive compared to outdoor displayed ads. 

And more importantly, it will give you higher revenue  because of well targeted audiences for your ads.

How to Start Using Search Engine Marketing for Business

Search engine marketing is indeed very promising but it could be tricky for someone who doesn’t have enough knowledge and experiences.

We bet you don’t want to gamble on your business. Hence, it’s better you use a search engine marketing agency to manage your ads.

SMEbro.com has very broad knowledge and long experience in SEM, both SEO and Paid Search Marketing. 

We have helped many companies in various business fields to manage their SEM management and drive 200% increase in traffic and sales.

It’s time for you to gain benefits from SEM and leave your competitors behind.

You’re very likely an instagram user, but have you used instagram marketing for your business? If you haven’t, then you should start using it. Because using instagram for your marketing strategy will definitely grow your business even larger.

This article will guide you thoroughly to do and win your marketing campaign on Instagram step by step. Keep reading.

The Blowing Mind Facts of Instagram

In case you didn’t believe how Instagram can help to skyrocket your business, these following facts will open your mind.

Instagram is one of the most popular social media with total users having reached over 1 billion. The users for every country has reached over millions. (Statista)

Instagram is a winning social media with the highest average engagement among 3 most popular social media. Whereas the median engagement for all social media is on 0,9%. (Rival IQ)

Lastly, the fact that will encourage you to maximize your instagram marketing strategy is that 72% of people claim to buy what they just saw in the app (Business Insider). By seeing those facts, now you are assured that using instagram for marketing will be your best tool to win your customers.

This article will be your best instagram marketing guide to start with.

Switch to Instagram Business Profile

Now, when you’re ready to start using instagram as a marketing tool, the first thing to do is to set up your instagram business profile. Your instagram business profile will help you get insight of your audience, post statistics, engagement, etc.

It will help you create the best approach and strategy to gather audiences, create campaigns, and define the funnel to convert them into customers.

Just go to your setting page > [Account] > [Switch to Professional Account] > [Business].

You will need to fill some data about your business including email/phone, business, category, etc. Just give them the data they need and finish the preparations.

Type of Instagram Post that is Effective for Business

The next step you need to do is to create an instagram post. If you are already an instagram user for a long time, you may have been familiar with it.

But that is your personal post. If you are managing an instagram business account, you need to know what type of posts that will gather audiences and build engagement well.

Educational Post

Just like the name, an educational post contains posts that will give you a guide, tips, or any other kind of “how-to” post. People love to grow more and more, so the goal of educational posts is to help people gain more knowledge, skill, and whatsoever.

Motivational Post

If an educational post targets your skill, the motivational post works on your mental. The goal is to encourage, empower and build  confidence or resilience in yourself.

If an educational post should be related to technical knowledge in your business niche, the motivational post can cover more fields as long as it has any relation with human psychology.

Behind the Scene Post

Sometimes it’s good to appear in front of your audience naturally, without any polishment or too much editing. A behind the scene post will help to build proximity and intimacy with your audience. It’s also one of the best content to build engagement in social media.

Repost from Employees and Customers

It works just like behind the scene post. Moreover, the repost from your employees and customers could become a way to build social trust and branding.

This kind of post has so many benefits for your business. It will make your employees proud and your customer more sure about your products or services.

*Instagram Marketing Tips: create your own content and never violate copyrights law. It may cause your account to be permanently banned and your effort go to nothing.

Partnership with Influencers

Now, you have had an instagram business account filled with some posts. What do you need to do to gather your audience in your channel?

The fastest way is to make a partnership with other influencers.

The influencer could be a public figure from the entertainment industry (film, drama, music, etc). Or, some people who are experts in your niche and have many followers.

Just give your products or let them use your services freely as a barter for an endorsement. But if the public figure has so many followers, the endorsement fee could reach thousands of dollars per post.

Create Sponsored Ads

If you’ve just started your business and there is a tight budget in it, you should consider to create sponsored Ads.

With instagram sponsored ads, you could just target a specific market based on location, gender, interest and behaviour. This way, you could reach optimum growth with minimum budget.

To start creating an instagram sponsored ad, just head to your best marketing content and click the [Promote] button.

Choose where to send your audience (profile, website, or direct message) If you just start building a channel, it’s better to direct them to your profile.

Define your audiences based on their characteristics, which is meet your ideal customer. Arrange the budget and duration of your ads and complete the administration fee. Soon after your ad payment had already paid, your ads will start to appear on your customer’s screen.

Using Instagram Tools

Instagram has provided an in-app tool that you could use to get your customers contact, your post and followers insight, and make a call-to-action step.

Still, if you want to get more results, you may need an add-on tools that could help you to:

1. research popular and lucrative hashtags
2. spy on your competitors
3. schedule and manage your posts and followers in a dashboard.
4. increase your followers.

In fact, if you’re too busy in your business, it’ll be better to use a SMM (Social Media Manager) to manage your account. 

So you could trust your marketing campaign to a manager for instagram and focus your energy and attention on your business. It’s better than doing some technical things about your marketing campaign.

Conclusion

Instagram is one of the most popular social media that will help you grow your business faster, though you have to use it to its maximum potential.

You need to build your channel on Instagram right now by using Instagram business account, post great contents, and do the marketing things.

If it sounds too technical and you don’t have enough time, to get an digital agency to get your marketing campaigns done.

You might be wondering about the fast ways to increase traffic to a new website. Don’t be upset, there are many strategies you can do to boost your website performance and attract your visitor such as create some guest posts, tune on social media, place ads, and many more. Know more about how to increase web traffic quickly here. 

What Is Website Traffic?

Website traffic refers to the numbers of visitors who visit your website, how many pages they click, and how long they discover the pages. It is a general criterion to your online business’ success at attracting the audience related to the website purposes. 

When the audiences visit your website, all the clicks, follows, comments, and all the activities will be saved by the domain analytics. The numbers of the traffic will show you the popular trend of what is most visited, the website engagement, and what audiences’ like about your site. 

Understanding The Types of Website Traffic 

Talking about website traffic is crucial for online businesses and organizations. Web traffic is the most used consideration to determine if your website is good or needs improvement.  We all know that, so here’s some ways to increase traffic to a new website: 

1. Guest Post 

What is a guest post? Guest post is a well-written article from one website that is linked on someone else’s website using internal link or anchor text. In easier understanding, there is one link on the origin post that leads you to another particular website. You call that as ‘backlinks’ in old terms. 

This is how to get traffic to your website fast using guest post technique: 

• Get a bigger website or brand to do the guest post on. 
• You should write your guest post articles well and related to the topic of main articles of the website. 
• Use relevant anchor text or internal links to embed your site on the website. 
• Better not choose one article that has too many guest posts on it. The audiences might be sick of scrolling too many backlinks. 

Guest post is great marketing to boost the traffic and increase the value of your website. This strategy is like a shoutout from a bigger website, so their audiences will click on your website too. Also, both websites will get some benefits and good reputations. 

According to Neil Patel, you can also feature your post on other great platforms such as Medium, Quora, StumbleUpon, or even get famous influencers to be the guest post on your website. The exposure is high on that level of marketing campaign. 

2. Social Media 

We are all using social media nowadays such as Instagram, Twitter, Youtube, and Facebook. You can take advantage of social media to boost visitors. 

There are two ways to increase traffic to a new website using social media: 

• Branding 

Creating signature branding to your website is a must. It’s like your product’s identity and uniqueness. You can create supporting social media linked to your website to tell the world about your product, no matter what it is.

Instagram is the most popular today. Use the platform to get netizens to notice your website. Upload photos with signature colour, logo, and your speciality. Don’t forget the related tags to engage audiences. Once you get more followers, you can tell them to click on your website too. 

• Advertising 

All successful online businessmen are using social media platforms for advertisement. It’s called paid traffic, as we mentioned before. You could learn about Instagram ad rules easily. Place the right budget, target, nice copywriting, and it’ll easily lead people to click on your site. 

3. PPC

PPC (Pay-Per-Click) is another online paid traffic system that is recommended to increase web traffic quickly. PPC allows advertisers to pay per click from the ads clicked. You can choose this PPC ads setting on every platform such as search engine, social media, web page, or another bigger site.

How does PPC work? The advertisers will only pay when the visitor clicks on the ad. This system is more targeted and you can efficiently set your budget on ads. Hopefully, this bidding system ends up in good traffic for the site. 

4. SEO

SEO (search engine optimization) is the strategy to increase website traffic fast by organic traffic. A SEO writer will write articles based on most searched keywords and apply the SEO techniques there such as:

• Use potential keywords that you can get from keywords tools like Ubersuggest by Neil Patel.
• Write keywords of targeted topics.
• Write the engaging meta description.
• Use catchy headlines and titles. 
• Embed the internal links.
• Use internal links.
• Backlinks.
• Use long tail keywords.
• Provide incredible and verified articles. 
• Write and publish daily. 
• Analyse the competitor keywords. 

The main purpose of SEO is to get your article to be on the first line on a search engine like Google site. When your article is on top, audiences will likely click on your page that other website. Using the SEO application on every post on a website is also known as last-longer traffic and more valuable. That’s how to increase website traffic through Google search engine. 

5. Referral 

Referral is all the visitors that land to your website by a link from another platform. That could be blogs, emails, social media, paid promotion, tracking code, partnership websites, newsletter, banner ads, and more. 

Referral traffic can be organic or paid traffic. You can build the referral traffic from a link that you embed on your tweet, Facebook post, or Instagram bio. You could also earn it from paid ads such as using google AdWords or a specific link on your partnered marketing site. 

Understanding The Types of Website Traffic 

After you learn about how to increase traffic blog, let’s learn about the different types of website traffic first. This topic will give you a better understanding to know where your audience will come from and how you are going to attract them to visit your site.

They are two types of website traffic, they are:

1. Organic Traffic 

Organic traffic is all visitors who visit your site using the origin search engine such as Google, Yahoo, or Bing. The audience searches for a keyword on the search engine and they find your post on the first page, they click, and that’s what we call as organic traffic. 

How to increase traffic blog using organic traffic? You need to upload credible contents in consistency. Also, you need to pay attention to SEO (Search Engine Optimization).

2. Paid Traffic 

The opposite of organic traffic (unpaid traffic), paid traffic refers to all visitors or audiences who click your site by the advertising post you set up. You can place advertising promotions on many platforms such as social media, media networks, or search engine marketing (SEM). 

You can simply create an advertisement of your product or your post and the ads will show up to audiences who are looking for it. The ad will appear at the first page, when they click on it, that’s where your visitors are coming from. So far, paid traffic is promising but it depends on the budget and your target ads. 

Well, that’s all the recommended ways to increase traffic to a new website. The primary step to concern is to publish qualified contents, apply SEO rules, and don’t forget to promote it whether on social media, backlinks, or marketing campaigns. 

Now you know how to increase traffic on a website. You can combine all the strategies to get a better and promising result. In the end, I hope your website can reach the number of visitors you are targeting.

If your company wants to develop business in the digital world, SMEBro ID can help you WITH the SEO services we offer. SEO helps you meet the right customers through search engine optimization. Click here to learn more.

What is On Page SEO?

On page SEO refers to any optimization to improve the content and HTML code of a page to improve search engine rankings. On page SEO focuses on providing the best content for users and optimizing all factors that needed to increase search engine rankings.

Contents Relevances to User Intent

Content is king but it’s not enough. There is so much content on the internet, right? So, how is your content considered the best by Google?

Google algorithms are working to understand what users are looking for. So, make sure you consider search intent while you create content.

What is search intent? According to Yoast, Search intent is the term used to describe the purpose of an online search. There are few distinct types of search intent like informational intent, navigational intent, transactional intent, and commercial investigation. 

If you create content that targets transactional intent like “price”, do not bore with a long article. Lead them to price information that users want to know. 

Create Deep Content

Hubspot’s study showed that content with over 2,250 words tended to receive the most organic traffic. Creating deeper content can help users find what they’re looking for and get higher site rankings.

On Page SEO Factors

Search Engines are going more complex, so there’s no fixed formula on SEO. But, you can use the guidelines that are commonly used.

Keyword

As you know, keywords are so important on SEO that can affect its search visibility. Put the keyword on Title Tag, H1, URL, meta description and your pages copy. 

Internal Link 

Use internal links to link relevant content.

Outbound Link

Outbound link to related domains, help the search engine to understand your site niche. It also increases the trust of site. 

Images Optimization

Optimize your alt images, caption, and description with keywords. Choose the right type and optimize your images’s thumbnail.

Contents Update

Google loves fresh content, so you can make updates to your old content.  

 

The term of product life cycle refers to the phase of products from the first launching to the market until the product is out of market. This main function of life cycle is to measure the marketing strategies to improve sales on the products. 

Product Life Cycle Definition 

Product life cycle is the stages of the product from the first introduction to the market until the end of the product or when the product is finally removed from the display. The life cycle is divided into four stages, which are introduction, growth, maturity, and decline. 

Every product has its own life cycle from the soft launching, grand launching, reach peak sales, until the product is off of the market because it’s out of trend or replaced by another newest sophisticated product. Yet, some products have not declined yet and even improved from many years because it has remarkable marketing skill along with the good quality product. 

Indeed, the concept of product life cycle is used for marketers to contrive marketing strategies to keep increased. The stages can be the measurement factors to create advertising, plan hot deals, promotions, improve the product quality, expand the business, build branding, and continuously strategies to upgrade the product.

Stage of Product Life Cycle

The production of a product begins with an idea, the making process, the launching, the development, until the product gets weakened. That’s the product life cycle definition.

Generally, product life cycle are divided into four main pages, they are: 

1. Introduction 

Introduction is the first cycle. This is the stage where the company just starts to launch the product in the market. Before it, the marketer has researched about how to promote and develop the product. 

The introduction phase includes the grande advertising to increase the branding awareness, attract new customers, and create a breakthrough product to succeed. Most of the marketers do these things during the introduction phase: 

• Create big deals to acknowledge people about the new products.
• Spend more budgets in marketing campaigns.
• Business capital is bigger than profit. 
• Low sales turnover.
• The cost production is relatively high. 

Product life cycle strategies on the early stage are just focused on marketing campaigns to make consumers notice about the products. 

2. Growth 

This is the stage where people have finally aware of the products. This is the success result of marketing campaigns in the introduction phase. The business strives to grow bigger and bigger.  The product becomes popular, the market expands, and it gets more attention from customers. 

By the takeoff stage, the product demand is increasing and you start getting promising profit from the sales. You still need to improve the marketing strategies cause now your product has competitors. 

Thus, you can invest in content marketing such as creating a hot deal publishing on a website or social media. Also, one of the best content marketing is SEO (Search Engine Optimization), this is the technique to gain traffic and brain awareness from search engines such as Google or Bing. 

The main function of SEO is to help your content to be on the top page of Google, so you get more traffic and possible customers. If you want to know more about why your business needs SEO, then click here! 

Remember that the growth stage is the hardest stage of the cycle. The cashflow turns to be positive but you need to keep improving the product, or else you will lose the game from the competitors. One of the strategies is to upgrade the variety and quality of the product. Also, strengthen the branding by consulting with a trusted and verified marketing agency for the best result. 

3. Maturity 

Maturity stage is almost the pinnacle of the profit because of the low cost of production and marketing, but the sales tend to slow -or even stop. There are some reasons why the growth is slowing down, such as the new competitors, the saturation, or the product is out of trend. 

The characteristics of maturity stage, as follows:

• Cash flow is stable and positive. 
• The production is high but the cost is low. 
• The competition with other companies is high, one of them is losing the game. That’s called “shake-out point.” 
• One of them won and got more profit. 
• The product’s price is going down too. 

Entering the maturity stage, the company will likely do more innovation for the product such as changing the packaging, adding more features, flavour, types, and more just to renew and expand the product. Some products may stay at the maturity stage for a long time, big brands such as Coca-Cola. 

4. Decline 

The customers have lost interest and demand for the product, so the product is out of the market slowly. Every company is trying so hard to keep the product at the maturity stage, but so

• There are so many reasons, such as:
• The new product is replacing the old ones. 
• Competitor wins. 
• New things developed so the old product is no longer needed. 
• There are too many similar products causing price reduction.

This is the sad end of the cycle. The production and profit are dangerously slowing down. Some products also were out of market because it’s not relevant to use it in today’s life, such as typewriters, telegrams, or old machines. Thus, the products might be still on purchase only for specific buyers. 

Well, now you know about the product life cycle definition. It’s basically about the concept of how one product goes through at the market from the beginning and how you need to maintain the sales so it won’t come to an end of the business. 

There are some product life cycle strategies that you could do, such as keep up with marketing campaigns to expand the market. Get more people to know about your product using internet marketing approaches by SMEBRO service. Indeed, to save more budget, click here to see the promising services we offered. 

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…