What is SEO and How It Works?

The better your understanding about SEO, the greater plan and strategy will come up!

SEO as a part of digital marketing, plays a significant role in bringing traffic to your website. Wait, it isn’t just it! More than trillions people are searching things online, and most of them often come up with commercial intent to find information about products and services. This is a huge chance for you to grow your customers through search engines. If you can get great visibility and high rank on your website, you can really make an impact on your business.

However, building a good website with SEO doesn’t come up in just a night. It needs dedication, persistence, and creativity to really get a top rank in search engines. What you need to do first is, know how the search engines work to rank your website and the complete understanding about SEO itself. The better you understand about SEO, the greater plan and strategy you can create! Here is a complete explanation to help you understand what is SEO and how it works. 

What is SEO?

You might have known that SEO stands for Search Engine Optimization. It is the process to get your website rank in the search engines through non paid or organic strategy.  Let’s dig deeper with an example! If your website has content talking about “how to make a delicious spaghetti carbonara”, you want search engines to show your content in a top result to people who search for phrases “spaghetti carbonara” without paying for it.

If you want your content to appear in top search, you have to compete with other websites that have similar content with yours. To win the competition, you must be able to provide fresh, engaging and relevant content to the audiences. Try to understand the audiences’ intent, what they are searching online, what answers they might seek and what kind of content they wish to consume. Knowing the answers to these questions will allow you to connect with your potential customers and get into the top results!

How does SEO work?

You have known about what is SEO and now we learn how SEO works until your website finally gets rank and appears in the search result. The work of SEO is mostly done by search engines. Search engines basically do their steps to show audiences the most relevant content. The steps are:

1. Crawling

After you publish content on your website, search engines will work to find your content. This discovery process is what we call “Crawling”. In the crawling process, search engines will send out a team of robots (known as crawlers or spiders) to find new and updated content. If you want your content to be found on search engines, it must be visible on crawlers.

2. Indexing

After crawlers find your content, the search engines will store and analyze all the information in your content. At this stage, search engines will learn about your content and put it based on the categories. Later,  when audiences search something related to your content, search engines will retrieve your content to them.

3. Ranking

In retrieving your content to the audiences, search engines will rank the best content that answer search queries. It means that results are ordered by most relevant to least relevant.

SEO Factors

If you want search engines to rank your unseen websites to the top search results, you have to know these all essentials factors!

1. Contents

Content is a king, strategy is a thing! Content that meets the audiences’ inten with SEO friendly content structures is good. Here are the SEO contents structures that will allow you to be in the top result page!

      Interesting Title Tag, an interesting title can attract people more and it is what they first see when they search something online.

      Main keyword contained on title

      Main keyword contained in description

      Use H1, H2, H3 (H1. Headline/title, H2 & H3. Subheadline)

      K-100, main keywords should be on the first 100-150 words.

      Name 75% of picture with keywords

      Permalink should represent content (use the same permalink as title or headline)

      Attach outbound and inbound links.

2. Crawlability

Crawlability is an essential part to get your website rank. Simply, if you want your websites to be found on search engines, it must be visible on crawlers. Here are two things you can do to maximize crawlability:

      Make a site map or usually known as “menu” on the websites. It will be easier for crawlers to choose the destination when crawling.

      Put links on your pages or contents, it will be easier for crawlers to find your websites.

3. Page Speed

Page speed is one of the factors that affect your SEO performance. Page speed is a direct ranking factor because at search engines, audiences come first. The audiences tend to leave your websites if it has slow loading speed. You need to double check your websites and make sure they have a good page speed. Consider your first 3 seconds of page speed. 

4. Domain Authority

Domain Authority is search engines ranking score. It is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you will get. On another hand, if your websites have a low domain authority, you can lose a huge traffic and also ranking. That’s why it’s important to have a good Domain Authority. How to check your domain autorithy? Click the link here to score your websites. You just need to enter your domain name and they will show your score and things to be improved.        

5. Backlink

Backlinks are links you get from other websites to your website. It is basically votes from other websites. Each of these votes tell the search engines: “This content is valuable, credible and useful”. Since the search engines consider backlinks as a vote for your website and content, it can improve your rank in search engines. How to get backlinks from others? The answer is simple! Do optimize your content, post original, valuable, profound and interesting content.

SEO is a great opportunity for your business to grow and reach new heights. It is a valuable asset to your business’s growth. If you want to reach your goals, you need to plan a strategy. Companies that come with a great plan or strategy reach their customers 89% faster. If you want to grow your business faster, you can have us! We can plan and build together, further info and services, kindly check it through this link https://smebro.com.hk/seo-services.